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Paradox Of Choice Paper

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Recommended: Chapter6 marketing segmentation

DT1 – Paradox of Choice

Offering more products does not necessarily mean opportunities for more sales. It can be confusing to customers who end up not making a buying decision. It is up to marketing to create value for the customer and this can be done through target marketing and market segmentation and differentiation. By grouping markets into smaller sections based on target markets, marketing will be able to develop marketing strategies for each market or target audience. This positioning will create customer value through the way the customer defines its attributes or brand. By creating a brand that is recognized, demand for it increases. For example, although there are many cell phones available on the market, Apple’s iPhone is …show more content…

An example of this is a utility company that has a monopoly on customers in a given area. For instance, I live in Hagerstown, Maryland and my only choice for electricity is the city utility company, which makes me captive. The city does not need to worry about retention because they are my only choice. 4. Define and describe Database Marketing and CRM. What are the pros and cons of Database Marketing and CRM? Provide an example in which each approach is used effectively. Customer Relationship Management (CRM) is a system that is used to manage and analyze customer data by studying their preferences and buying behavior through their purchase history, website visits, service and support, and satisfaction survey with the goal of improving the customer relationship, customer retention and loyalty, and increased sales opportunities. The pros are that all company information is in one place and is easily accessible. The system can easily adjust to a growing customer base and products and services. This information can be used for marketing and improving customer relations. Its reports and analytics capabilities track customer information to show additional sales

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Human is a paradox existence. In the novel The Chosen by Chaim Potok, a vivid example of the paradox was presented, as the conflict between old-world values and new-world values. Reb Saunders, an extremely complex, self-restraining character, represented the struggle of being a conservative orthodox of a parent in an evolving and liberal world. As the least understood person by the narrator, Reb’s image was filtered by the harsh judgement of Reuven, under the caring heart for his dear friend Danny. Thus for most of the novel, Reb Saunders appeared to be an extraordinarily limited character, who embodied the stereotypes of an intolerant religious fanatic and of a controlling and overprotecting father.

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If God can do anything, can God create a rock that is too heavy to hold? This is an example of a paradox, or a contradiction, something that the book Catch-22 is full of. The book even has some specific side characters embody this paradoxical theme, making a seemingly unimportant character have a whole new meaning. Catch-22 is a book that takes place in an Air Force base during World War II and is filled with perplexing, paradoxical moments that seem somewhat humorous to the reader. The characters in the book have many arguments that contradict each other.

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Holocaust. Death. Suffering. These are but a few of the words that may begin to describe this tragic period in the history of man. The Perils of Indifference and Night are both publications by the Elie Wiesel, one of the many victims to the Holocaust, but one of the very few victims who lived to tell his story.

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In, 1974 Dr. Harvey and other few family members had taken over 170 kilometers’ trip across the desert with bad conditions in Abilene, Texas. After the return, Dr. Harvey discovers that nobody of them really wanted to go. He said that they had done the opposite of what they really wanted to do. Nowadays, the Abilene Paradox used to describe any communication breakdown in which members don’t want to rock the boat.

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Paul Laurence Dunbar was an African American poet in the late nineteenth and early twentieth century. He became one of the first influential Black poets in American literature, showing much representation for this community. Being born to formerly enslaved parents provided him with first-hand knowledge of the treatment of slaves and African Americans during this time. Much of Dunbar’s work depicts the difficulties of life for African Americans, along with the efforts that were made towards equality. Paul Laurence Dunbar uses symbolism, extended metaphors, and imagery to tell a deeper story throughout his poems “Sympathy”, “The Paradox”, and “In Summer Time.”

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