Comparison Vs. Beats By Dr. Dre

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A very clever strategy can be increased more and more valuable and famous brands in the list, as it creates a better image in the minds of the customer and they will be more attracted towards the services. It will also give them more options within one places so they will surely love to spend their money at that place only. A great trick played by companies to attract customers are by paying more attention to the packaging of their products as it gives customers a feeling that the company cares about its customers. In the example, Beats and Audio Technica are one of the leading manufacturers of headphones in the world. Now Audio Technica offers better technology within their products whereas Beats by Dr. Dre are great but not technologically …show more content…

Over the years prime membership program has a count of 80 million members in the US, according to new estimates from Consumer Intelligence Research Partners (CIRP). Ever since. (Camhi) Ever since the Prime’s growth has helped fuel the company’s rapid success in recent years, turning it into a dominant force in the US e-commerce sector with a 43% market share. The study shows that Prime members tend to spend more with Amazon than non-Prime members. Prime members spend approximately about $1,300 per year with the e-commerce giant, on average, compared with $800 for non-Prime members. This increased spend helps Amazon offset some of its costs associated with free shipping and other Prime perks.(Camhi) Prime is still improving on their original concept of fast and free shipping promised to members in more than 1,000 cities and towns across the U.S. In additions, Prime also has offer to their members in more then 29 cities across U.S to receive a one to two hour delivery on a sections of thousands of items through Prime …show more content…

So, it can be greatly profited from that industry. More books can be introduced from e-books to hard copies, even second-hand books. Amazon's share of all new book unit purchases was 41 percent. They also dominate about 66 percent of all new online boo, in print and digital copies. Amazon also has the largest share of the e-book market as well, with 67 percent. As for print, Amazon controls 65 percent of sales of printed books online.(Mosendz) Even they can tie up with several tutoring websites so that they can advertise their books to their students and give them referrals of Amazon products directly in their tutoring website hence increasing their customer