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Analytics For Target's Business Strategy

188 Words1 Pages
In today’s data-driven retail landscape, organizations like Target are increasingly leveraging advanced analytics techniques to gain valuable insights and drive the overall business value. Target has emerged as a leader within the retail industry, catering to a wide demographic of consumers through the incorporation of diverse product offerings and an accessible shopping experience. In order to maintain its competitive advantage and enhance customer satisfaction, the company employs a strategic approach to analytics, leveraging descriptive, predictive, and prescriptive analytics to drive business value and informed decision-making. Descriptive analytics serves as a critical component of Target’s business strategy by offering invaluable insights

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