1984 Commercial Essay

In the super bowl of 1984 Apple, released an advertisement for the apple computer Macintosh. The commercial Apple used at the time is quite unique, as it uses the plot of a book called “1984” published in 1949. The book summarizes the belief that anyone in control of technology could take control of humanity at the time, and some people came to believe it could be prophetic of the future. The Ad uses the basics ideas from the book using big brother, people under control, and a person wanting free will. The setting of the commercial is in a dark underground camp where people are kept under control walking to a room and sitting down, while they listen to the projections speech known as big brother. Meanwhile, the camera switches scenes continuously to a female athlete running with a hammer towards the room were the people are at, when she arrives to the room she swings the hammer and finally throws it to the projection destroying it. Thus, the apple 1984 commercial using a pop culture reference to people’s fears of technology, then offering the new Macintosh as the solution to soothing

In which the main character Winston, begins to think for himself and come to a sense that change can happen. In the advertisement they show the female running through a hall with a hammer and guards chasing after to prevent her from destroying the higher power. Apple wants everyone to know, they too can access computer to have control over their own life. At the end Change is the main point apple wants to give viewers, they will forever change the world of computer technology. The action of this was taken when the female running with the hammer swings a couple of times then throws it at big brother. When big brother is destroyed the human robots are surprise. Like if apple (In this case the female) has opened a new world to them, the solution to prevent the actions of the book "1984” to come