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A Critical Analysis Of An Advertisement In The Redbook Magazine

561 Words3 Pages

The advertisement discovered in the RedBook Magazine named Do worry, be happy uses a weak inductive reasoning of authority. This ad is suggesting that worrying about things will provide a positive and healthy effect on a person’s life in an interesting perspective in things. That by worrying a person would take more care of themselves in their daily lives. The ad uses two different authority sources to support the idea of worrying to be healthy. The advertisement is a photo with a short and medium sized font caption to it in the bottom. It has a white title that reads LIFE with a speaking bubble that says red. The photo taken by Allie Holloway consists of yellow pencils that are strategically laid next to each other. They are chewed in different places in a pattern to form a smiley face. In bold letters the …show more content…

In this situation this type of reasoning is being utilized because the arguer is using “the opinion and research of experts as evidence” (Rybacki & Rybacki, p. 141). In the caption under the photo the advertisement points out that the University of California, Riverside had researched the idea that worrying is good for you. Manipulating the reader to assume that the research of the University must be a reliable source. Those in authority are presumed to refer to “any person or group…[whom] possesses expertise in a given field” (Rybacki & Rybacki, p. 142). In the advertisement it included a statement agreeing to that claim by the study coauthor Kate Sweeny, Ph.D. By incorporating this the ads claim is further enhanced. You have the research of the University and support of the study coauthor with a Ph.D. However, the advertisement does not specify on what kind of Ph.D. she has nor does it provide the process of the Universities research was gathered. In order to discover that information the reader has to set aside some time to undercover the authenticity of the

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