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A Player Research Paper

1009 Words5 Pages

The A-Player CSR

Companies are all striving to be involved in corporate social responsibility (CSR) activities. It basically refers to a business practice that involves participating in social initiatives that will provide benefit society. Sustainability is important for people as well as society. This is applicable for business success too. People are becoming more aware of the many issues around the world like poverty, climate change and other issues. Research and surveys have shown that there is a growing trend that customers these days prefer to buy products of those companies that are involved in CSR activities. Companies have realized that CSR is an important part of their business plan and are doing their best to incorporate it. There …show more content…

Leadership: Companies should establish ‘A’ player led CSR programs in the company. They will generate enthusiasm and provide good steering to local charity programs in the areas that the company operates. This will make the employees also proud of their contributions to the company. The ‘A’ player can help to demonstrate the company’s commitment to social initiatives.
Positive attitude change: CSR initiatives benefit in the sense that they help to create an environment that helps to motivate employees to be more productive. The ‘A’ players can help in getting ideas flowing and motivate the employees.
Employee referral: CSR initiatives generate a lot of positive culture and environment. The ‘A’ players with their drive and enthusiasm in the CSR programs help in creating a better environment. This will provide encouragement to retain and recruit talent.
CSR culture inside the company: The ‘A’ players can help in the employees’ growth inside the company too. They can conduct internal trainings, knowledge sessions associated with skill levels. Companies must understand that corporate responsibility on the inside of the company is as important as it is …show more content…

But employees involved in CSR activities are happier and engaged. The valuable new skills learnt in CSR activities stretch to the job roles that these employees play too. A lot of employees in fortune 500 companies who work in their core competencies like strategic planning, project management, marketing and engineering go on to foreign assignments in to developing markets where the team can many of the skills learnt in CSR activities. The CSR activities change the attitude of the employees in a positive way to embrace change and responsibility. So when on foreign assignments, they leverage these skills on their way to become global citizens and

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