Online gaming has become increasingly popular in the past few years, but is there a reason for that? Many companies tend to appeal to children and young teenagers, but as the games mature, so do the advertisements. Many businesses have begun realizing that sexuality in advertisements can increase a consumer’s desire for their products. The Evony advertisements have begun using various types of appeals to reel their consumers into playing their game. This advertisement works to convince the consumer to play the game through sexuality, statistics, and sentiments. Evony is an online gaming system that requires no downloading because of its straight internet access. This game is small in comparison to larger games like “Game of War: Age …show more content…
Even though the numbers seem high, a majority of online games have about fifty million players. The average web user sees an advertisement where a million other people are using it, so why aren’t they? The ethos appeal is utilized when they put a beautiful woman on the front screen, by doing that they are appealing to people's urge to inquire. Naturally when searching the web and a young attractive woman pops to the screen, she is noticed and that is how they get people's attention. The sexuality of the displayed scene only brings more attraction towards the advertisement, this is a very useful tactic and gathers the interest of many possible consumers. A pathos appeal is used once the viewer’s attention is grabbed, who can pass up free forever. When someone reads this advertisement, they see free and get interested and realize that there is no installation required; it is an instant play. This is the way that the appeal to emotions, they make you see how easy the game is, how it’s a quality game, and how good it is for the consumer. These appeals all work together in their own individual parts to bring together an advertisement that will convince people to use their