Out of the many texts available to choose from, I chose an advertisement image for the soda company Pepsi. This image is meant to convey the idea that the authors of this text want you to choose their product over the competing product. In order to convey this idea, many different tools and details were used including color, text, etc.
The advertisement has a background that is the same color blue as Pepsi. This blue^color is chosen in order to emphasize who the author of the advertisement is. Another not so subtle way the authors let the audience know who the author of the advertisement is is by seeing the Pepsi logo, as well as the slogan “The Joy of Pepsi” in the corner of the text. There are two easily recognizable cans, although the authors of the image intentionally leave left the official logo of the other can in the image off and to have
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This is also done because the authors wanted the audience to know whose advertisement this is. The images main focus, and the things the authors want the audience to see first is the two aluminum cans. One can is red with a white wavy line. The other can is blue with the Pepsi logo and “Pepsi” written on the side. The two cans give the audience a sense of competition. On both of the soda cans the audience sees what appears to be precipitation. The authors do this in order to show that both cans are cold. This is because if they were not cold then the cans would not have any precipitation and not many people prefer their sodas warm. The blue, clearly marked Pepsi can, has a straw inside the can. This indicates that the drink is ready to be consumed and will be very tasty. On the other hand, the red unmarked