AT & T

Introduction

In 2016, AT&T was awarded the prestigious rank of 10 out of the 500 Fortune 500 companies and is currently one of the largest communications companies in the world. The company’s global network can be found on six different continents throughout the world with 118.8 petabytes of data used each day. In the United States alone there are 400 million AT&T customers using the company’s internet services daily. AT&T offers high speed fiber and internet to more than one million businesses and 220 different markets. These high speed fiber internet capabilities are satellites that provide HD (high definition) and ultra HD options to nearly everyone in the states.

Not only does AT&T now provide telephone and internet services they now have

Only ten short years later was AT&T, which stands for the American Telephone and Telegraph, created. The goal of the American Telephone and Telegraph was to establish a reliable long distance network across the United States. In 1892, AT&T expanded from New York City to Chicago some 790 miles. The network was then expanded to San Francisco 23 years later, which led AT&T to achieve their goal of being a large provider across the states. Recently, AT&T has expanded to high speed internet and now offers a form of cable TV called AT&T U-Verse. Throughout all of those years, AT&T remained the number one company by providing the best services available and they still do so to this

There are four parts to the external environmental analysis process including: scanning, monitoring, forecasting and assessing. Scanning includes the study of the general environment to detect early signs of changes and trends. The monitoring step is completed by analysts who study the changes found in the scanning step. This step helps companies understand the meaning of those environmental changes and trends and how it will affect them as a company. Forecasting is also completed by analysts who in this step will determine how quickly these changes may occur and what may happen by developing detailed projections. The last step, assessing, includes determining how detrimental these changes may be and when you might see them have an effect on the company. This process will allow companies to recognize the opportunities and threats ahead of them (Hitt, Ireland and Hoskisson