ipl-logo

AT & T It Can Wait Campaign Analysis

942 Words4 Pages

Type and nature of attitude and behavior change campaign The campaign that is going to be discussed is the AT&T It Can Wait campaign that is designed to prevent individuals from texting and driving. This campaign has changed as smartphone driving distractions have developed beyond texting to include social media, web surfing, video chatting and many more.

Situation The It Can Wait discovering started in 2010 to raise awareness of the many dangers of texting and driving while awareness being the main focus in 2011 for this campaign. As this campaign quickly began to rise, in 2010, AT&T shifted the program from awareness to action by reaching out to schools across the nation as well as communities. They delivered their messages by creating …show more content…

There was a teen-developed toolkit that equipped countless individuals, from government officials, families, automotive companies, teenagers and more with materials that raise awareness of this issue. AT&T is currently working to provide this to every high school in the country. On an average day, AT&T retail employees engage in over thousands of conversations which they are urged to all Americans to commit that they will never text and drive. One thing that I found interesting is that in AT&T catalogs, bills, emails and newsletters, there are integrated messages to promote and spread the word of the It Can Wait …show more content…

The campaign has received a major third-party support system which involves other critical third-party organizations which include, the FCC, National Organizations for Youth Safety (NOYS), National Safety Council, and the U.S. Department of Transportation. They have also recruited law enforcement, national retailers, educators, consumer safety groups, legislators and many more to join no texting and driving movement. The use of social media has been a great use to spread the message as well such as Instagram, Twitter, and Facebook. YouTube has also been a great asset in spreading the world which has gained millions of views across the nation. Many public service announcements are also one of the major ways that the It Can Wait campaign has spread the word about this effort.

Calendar/Timeline/Budget This campaign has been up and running ever since the month and year of March 2010 and is still expanding on ensuring the public of the dangers of texting and driving.

Show More
Related
714 Words | 3 Pages

With over 121.7 million customers nationwide, AT&T is the founder of the It Can Wait campaign. Originally, the campaign was launched at a time when the number of car accidents and fatalities began to increase due to drivers who were texting and driving. Immediately after the campaign was launched, it was discovered that drivers were not only being distracted by text messages, but also things such as emails, twitter posts, instagram notifications, facebook likes, and more. The campaign took its focus off of texting alone, and began to shine a light on a the bigger picture. What makes the It Can Wait campaign so unique is that it is targeted to anyone who is able to drive.

Read More
1145 Words | 5 Pages

When most people think of people who text and drive, they usually imagine teenagers, not ‘responsible’ adults or parents. However, AT&T targets the ‘responsible’ adults in their ad, “The Unseen - It Can Wait”. In AT&T’s ad, the main character is a male around 30 or 40 years old; therefore, he is not a young person. We imagine a careless teenager so this is significant because it is an adult, which we tend to believe adults are more responsible. Some people even say men are better drivers than women are.

Read More
870 Words | 4 Pages

The author establishes credibility by using quotes from the president and CEO of the "National Safety Council" Deborah A.P. Hersman. By using an individual with credentials relating to the issue being addressed the author persuades the audience more texting and driving needs to be stopped. The author also uses the appeal pathos in "The Grim Reality of Texting and Driving" by saying, "Motor vehicle fatality estimates are subject to slight increases and decreases as data mature. " The author pulls on the emotions of the audience by talking about the fatality increasing in motor vehicle accidents because of texting while driving. In "The Grim Reality of Texting and Driving" proclaims, "The National Safety Council observes April as Distracted Driving Awareness Month to draw attention to this epidemic.

Read More
1083 Words | 5 Pages

A text, call, or a post someone put up will still be there when you have an actual chance to see it. c. Call for action i. Like AT&T’s slogan says: “# It Can Wait”. Works Cited Adeola, Ruth and Mallory Gibbons. "Get the Message: Distracted Driving and Teens." Journal of Trauma Nursing, vol. 20, no. 3, Jul-Sep2013, pp.

Read More
1426 Words | 6 Pages

“What are you doing?! Look up!” is possibly what every viewer was yelling to the protagonist of the ad, “The Cost of Distracted Driving”, while pulling their hair out. This emotionally loaded ad is the work of the victorious high school and college students who entered and won Project Yellow Light’s film competition to convince others to become safer drivers on the road. Their sponsor, Project Yellow Light, created by Julie Lowell and Alex Garner, is an organization dedicated to raising awareness of the need to stop texting while driving due to the family’s lost of son and brother, Hunter Garner, who passed under similar circumstances.

Read More
1428 Words | 6 Pages

It Can Wait movement it draws attention to the consequences and devastating effects of texting and driving. This visual presents an effective argument for the target audience because of the message is clear, the pathos appeal draws the audience’s emotions, they feature a real-life person as part

Read More
1084 Words | 5 Pages

In a split second from looking at her phone, she had clipped the median of the road and her car started to roll, which is when she was ejected 300 feet from the car. For this young lady, her life ended because she was texting while driving, but she could have easily been putting on makeup, opening a soda, or even talking to a passenger and still have been in that fatal car crash. AT&T and many other cell phone companies are putting information out there so people know the dangers of being distracted while driving. States need to start making aware the dangers that come from distracted driving and the effects that it can have on not only the driver but everyone on the road. Having a mandatory class for new drivers about the dangers of distracted driving could possibly help reduce the statistics of

Read More
1740 Words | 7 Pages

Name: Davon Dower Date: April 15, 2015 Persuasive Speech Title: Texting While Driving General Purpose: to persuade Specific Purpose: To convince the audience that driving is a serious matter and it could cause risk Proposition Statement: I want to convince you all to start focusing more on driving then texting, because it can wait. INTRODUCTION: I. Attention Getter:

Read More
1001 Words | 5 Pages

and It Can Wait.” If it is an emergency, the driver need to be responsible and pull over to use the phone. I believe AT&T illustrates the importance of this. Having influencing messages like this help promote responsibility as a driver and teaches the importance of how dangerous vehicles can become. Not only do we have sponsors like AT&T to promote these positive messages, but the amount of social media used to spread the word on the campaign has grown

Read More
919 Words | 4 Pages

To Be of Use In the poem "To Be of Use," Marge Piercy centers the poem on hard work and perseverance. One should embrace the challenges of life as lessons and opportunities to improve. Many people see work as an obligation or rather, a burden but Marge Piercy uses many literary devices to convince one otherwise. In the poem "To Be of Use," Marge Piercy uses strong metaphors and vivid imagery to encourage us to embrace the challenges on the journey to success and not just the result, good or bad.

Read More
959 Words | 4 Pages

Delivered 3:23 P.M. Ever since I was involved in a life-threatening car crash, I have increased my awareness and interest in driving as safe as possible. Most people in today’s society are exposed to the dangers of distracted driving, specifically texting; however, they continue to do it, even though the odds are against them. The National Highway Traffic Safety Administration stated that one in every four car accidents are caused by texting and driving. To resist my own impulses, I turn my phone on do not disturb while driving.

Read More
806 Words | 4 Pages

This is a good point to focus on because we do not often think about the others involved around us. We also will be able to inform our audience about the legal percussions involved in texting and driving which may deter them from picking up their phone. This is something that needs to be addressed in order to fix the civic issue that texting while driving

Read More
1955 Words | 8 Pages

Texting and driving has caused many deaths among teens and others, and many families grieve every day, wishing that the worst action anyone can do while driving to become illegal. In the year 2009, 5,500 people died in texting and driving related accidents (Johnson, 2012). From then the numbers only go up because of the growth of technology. Since the issue has grown and causing more and more problems, laws need to change and become stricter to fit the new forms of

Read More
1198 Words | 5 Pages

It is very important that the government provides good educational programs to help spread the awareness about texting and driving (Bratsis 70). One of the main reasons for texting and driving is that we cannot go a long time without our phones. It is very hard for us to go without using them. In a recent study, 70% of people could not go without using their phones for twenty-four hours (15 facts).

Read More
828 Words | 4 Pages

Topic: Problem-Solution: Texting and driving GP: To persuade SP: To persuade my audience to not text and drive on the road CI: To persuade my audience to not text while driving by stating factors that contribute to the problem and a few possible solutions INTRODUCTION AG: According to Edgar Snyder, 11 teens die every single day due to using the cell phone while driving. CS: I have actually used my phone while driving but I was lucky and nothing happened besides me sliding off the road.

Read More

More about AT & T It Can Wait Campaign Analysis

Related Topics

Open Document