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Accentuate Current Strategy Assessment Paper

1198 Words5 Pages

Accentuate Current Strategy Assessment
The current strategy at work to Accentuate favors large-sized companies and projects. It is very focused on developing their partner-driven approach where they outsource most of their activities (Accenture 2018). It has major flaws that affect the business negatively. For example, they leave out a significant market through the use of this technique. The mid-market in developing markets are growing at a fast rate and offering firms massive profits and compensation. However, Accenture is non-partisan to this success, particularly in the consulting and service industries. Big projects and big clients undoubtedly offer larger profit margins, but their competitors are reaping from the mid-sized markets. Despite lacking large profit margins, mid-sized firms offer their competitors, market stability, but more importantly, they play a critical role in building their brand names around the globe.
Additionally, these small firms are pivotal in cushioning the firm against industry fluctuations through the increased revenue collection. Their additional size and capability in reaching more consumers also allows Accenture’s competition to better understand their customers, …show more content…

Customer needs are changing and diversifying on a daily basis and therefore, by personalizing or customizing products and services to meet specific demands, the company’s longevity improves. All three factors play a role in hampering the competitor's ability to keep up with the organization steps. The market may be saturated and entry easy, but with services and products that cannot be imitated, the competition remains (abbey can you use onther word). Moreover, each of these options improves the brand's image and satisfaction all factors that encourage loyalty to the business over

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