ipl-logo

Achieving More Attentive By Advertising On Cable Channels

678 Words3 Pages

For years, cable networks had been funded by companies in exchange for marketing their product to a their target audience with the hope that they will eventually gain new potential customers in the very near future. By using this method, there are many advantages for both a cable network and a company to advertise a product to the masses, for example, according to phmediaconsulting.com, "You can reach thousands of potential customers very quickly, when they are most attentive by advertising on Cable TV. This is a great opportunity to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility." By advertising on television, the end result is often that many people will see what being advertise and which in turn will increase the product popularity and cause an increase in revenue for the company that plan to release the product to the masses. …show more content…

One example of a cable network that have advertisers marketing their product on their network in order to reach a very specialized target market is MTV. MTV is an American basic cable and satellite television channel which provide music videos, reality contents, and other original programmings unique to the channel. Their target audience is usually early teens and early adults ranging from 14 to 23, and usually their commercials are usually products that related to them. Since the 1960s, MTV has appeal to a large audience causing multiple companies to advertise their product on their network, and in turn cause the company to span multiple channels where they would promote more of their product and generate more

Show More
Related
977 Words | 4 Pages

Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

Read More
858 Words | 4 Pages

An intended audience is a targeted population of individuals who are more likely to be interested in a particular brand or product. The intended audience of Dunkin Donuts is people who buy food at Dunkin Donuts every day. It was confirmed that Dunkin Donuts customers range between 18 to 54 years old with most of them obtaining a college-level education or an active working status (Hagialas et al. 8). The study also shows higher amounts of customers who are women.

Read More
230 Words | 1 Pages

Food, automobiles, high tech toys, and personal apparel can be considered dominant products that are advertised during TV programming. I feel this is the case due to the need of brand messaging and the ability for TV advertising to reach a broad spectrum of population. Countless studies have shown that television remains the best medium to reach a wide audience quickly (Romaniuk, 2012). The most sought after products are often revealed through TV advertising. This type of advertisement often enlightens the consumer on their soon to be desires.

Read More
802 Words | 4 Pages

Question: Where is the largest target audience to hear your message? Answer: the Super Bowl. According to Neilson, the television rating service The Super Bowl had 111.5 million viewers this year. Many of those 111.5 million viewers are only watching to see the best part, the commercials. Companies who advertise during the Super Bowl are aware that people expect great commercials during the Super Bowl; they also know that many people only consider watching the Super Bowl Sunday as the best day to see the commercials in the first place.

Read More
703 Words | 3 Pages

By creating an impression that the product or service being advertised is already popular and widely accepted, like trends. It is how the company attracts customers towards a product and changes their views about other products. For example, McDonalds advertises a good-looking perfect burger but when you receive it, it is not exactly like the picture. You will see this in many food chains, they want you to appeal to your eyes that sometimes does not appeal to your mouth. Another example is when a fitness company uses recommendations from customers who have achieved their fitness goals and improved their health, using the company’s products to appeal to the audience’s desire for health and wellness, like fat loss, workout programs that enhance your body, etc.

Read More
798 Words | 4 Pages

The truth is that the corporation makes decisions that they want people to make, whether it is to buy a new tv or go to a certain school. The corporations are able to determine what advertisements each person will have. Similarly, media serves the same purpose today. Harvard researchers found “marketers have been able to gain unprecedented insight into consumers and serve up solutions tailored to their individual needs” (John). Everything people search can be seen and used by marketers to customizes advertisements.

Read More
1030 Words | 5 Pages

Subscription Subscriptions are another way of how the television industry is funded. A subscription is when television users make an agreement to pay to get extra channels. Companies such as Sky and Virgin are companies who have a wide range

Read More
810 Words | 4 Pages

There are different techniques all companies use to target specific people into purchasing their products. Some of the different types are: glittering generalities, testimonial, name calling, plain folks, transfer, and card-stacking. Testimonial propaganda is when a famous and/or important figure endorses a product. This particular technique is often used by many companies to convince the many fans of the celebrity they are using to get their hands on whatever product they are advertising. This technique usually works because fans think that if their idol is using a product, they should be using it too.

Read More
2083 Words | 9 Pages

Therefore, although advertising businesses only spent a total of 12 million dollars on television advertisements in 1949, by 1952, agencies managed to expend up to 158 million dollars on television advertisements (36). The expansion of employment and money in the advertising business reflected how television prompted society to ameliorate businesses by effectively operating modern

Read More
3155 Words | 13 Pages

Amber Tinsmon Professor Rubenstien HACU 238 April 7, 2015 American Exceptionalism: something clever In the summer of 1984, Ronald Reagan accepted his second presidential nomination at the Republican National Convention in Dallas, Texas. Reagan's speech took the audience back before his first presidency, and depicted the image of a once great country in the middle of a crisis. “Let's take them [America] on a little stroll down memory lane,” remarked Reagan, “let's remind them of how a 4.8-percent inflation rate in 1976 became back-to-back years of double-digit inflation...the highest interest rates since the Civil War...

Read More
1039 Words | 5 Pages

Advertisements are an integral part of everyday life; we see them so often that we have become immune to their presence. We see advertisements while driving on the highway, watching TV, or just simply listening to the radio. As a matter of fact, the clothes that we wear on a daily basis are advertisements of the product that we have purchased. Companies understand that in order to sell their product, they must make the product appeal to several different types of consumers. These companies use market segmentation in order to cater to different consumers.

Read More
1222 Words | 5 Pages

Advertisements are the investors who pay for the cost of media productions and create revenues for media companies (Croteau & Hoynes, 2014). Advertisements usually target a specific media product whose audiences are the same group of people as their potential consumers. But more importantly, a media product with a large and constant audience group is what the advertisement is looking for and is what the media industry is working on. For example, in the television industry, audience ratings is an important factor for both media companies and advertisements, as it evaluates the proportion of audiences that a media product attracts at a certain time. With a larger group of audiences, the advertisement would be able to deliver their products to a greater number of potential consumers.

Read More
3108 Words | 13 Pages

 Promotion for these products can be seen and heard in a variety of methods. Television commercials were created showing the benefits and pricing. Local radio, newspaper and billboards were utilized.

Read More
2943 Words | 12 Pages

In a marketing communications strategy the first objective is to identify the target audience. In the case of Kellogg’s they have two main audiences, the purchaser who is the parents and the influencer who is the children. Kellogg’s tend to have specific target audiences for each of their products. For example, Kellogg’s Corn Flakes targets families, Kellogg’s Special K targets women and/or health conscious women and Kellogg’s Coco Pops targets children.

Read More
2130 Words | 9 Pages

Their target customers are young people in all kinds of education levels, religions, race and nationality. The occupation of their target customers could be very wide but mainly are sports player and athletics. It is because athletics are more rapidly to use sports products than other people. Their target customers are from different generations: Generation X, Generation Y. Psychographic Their target customers are people who care more about the utility and quality of the product than the price.

Read More

More about Achieving More Attentive By Advertising On Cable Channels

Related Topics

Open Document