Achieving More Attentive By Advertising On Cable Channels

For years, cable networks had been funded by companies in exchange for marketing their product to a their target audience with the hope that they will eventually gain new potential customers in the very near future. By using this method, there are many advantages for both a cable network and a company to advertise a product to the masses, for example, according to phmediaconsulting.com, "You can reach thousands of potential customers very quickly, when they are most attentive by advertising on Cable TV. This is a great opportunity to convey your message with sight, sound, and motion, which can give your business, product, or service instant credibility." By advertising on television, the end result is often that many people will see what being advertise and which in turn will increase the product popularity and cause an increase in revenue for the company that plan to release the product to the masses.

One example of a cable network that have advertisers marketing their product on their network in order to reach a very specialized target market is MTV. MTV is an American basic cable and satellite television channel which provide music videos, reality contents, and other original programmings unique to the channel. Their target audience is usually early teens and early adults ranging from 14 to 23, and usually their commercials are usually products that related to them. Since the 1960s, MTV has appeal to a large audience causing multiple companies to advertise their product on their network, and in turn cause the company to span multiple channels where they would promote more of their product and generate more