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Ad Analysis Essay

412 Words2 Pages

1) Who is the source? The source of this advertisement is a website on the internet called themost10.com http://www.themost10.com/10-most-effective-magazine-ads/ 2) Who is the audience? (Be sure to go beyond, "readers of this magazine”--what demographic does this audience represent? List at least two demographic features of the audience) The audience of this advertisement can be students on college or high school campuses, or it could also be as young as pre teenagers to as old as great-grandparents with a good sense of humor. This ad unlike some is not a race or an age issue, which is also why it is a great ad. 3) What is the medium? The medium would either be the magazine the advertisement came from or the website that the advertisement …show more content…

This advertisement is a good and humorous way to illustrate that this pill can help you get back to normal behavior faster. 5) Is your ad designed to encourage central- or peripheral-route processing? (Choose only ONE) This advertisement in my opinion is peripheral because it results in a short-term attitude change. 6) What features, choice of words, layout, or images does your ad use to encourage this form of processing? This advertisement uses humor to encourage this form of processing. It has no words on the ad, but the title and the picture says it all. 7) As a result, did the ad agency think that the audience had high or low motivation? Explain. This ad agency thought that the audience had low motivation because this is not something that would affect a normal American’s daily life. 8) Furthermore, did the ad agency think that the audience had high or low ability? Explain. This ad agency also thought that the audience had low ability, because again it is not something that is very important and would affect a normal American’s daily

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