“You’re looking for a car that describes who you are. A car that gives you mobility, power and earns you a lot of savings. Well, the search is over, get yourself a Toyota. Let’s go places!” Every year Toyota creates a new version of its original Toyota Camry to advance in updates that the company has in store for their loyal customers. Toyota uses the multi-billion-dollar ad industry to promote ads across the nation that will lure in more customers, to come and view the latest model. Two very specific ads help emphasize how the product sells the idea that both women and men will look cool and feel confident when they purchase the car. However, is simply buying the car really the making of one’s confidence? Our first ad “Indulge” appeals to …show more content…
He grabs the key and opens the garage door to unveil the beast which is the Toyota Camry. This ad also demonstrates the same characteristics as “Indulge” such as how to turn on the car and the level of beauty of the car. The ads shoot the car in different angles, mainly from the outside to display the advancement of beauty the car has gotten over the past few years. It demonstrates the special features that make the car seem attractive. The speed of the car is shown when the light bulb burses which determines how much pressure from the speed of the car has. When the car passes by, women are left speechless and end up feeling the wind through their hair. When in reality, women say, “nice ride”, but the idea is that with the 2018 Toyota Camry, women will turn heads to see what a smoking hot car you have and will be eager to hop in for a ride. The ad mainly focuses on how fast the car is, which in this case, it was fast enough to get from the man’s apartment to the pizzeria in less than 5 minutes. The man’s face begins to show a smile which emphasizes how happy he is to have such a luxury sports car or the fact that he is going to get his pizza in less time. The idea that the ad is trying to convey would be that the car would benefit the driver by giving women a reason to pay attention to him, have a faster way of getting somewhere in a short amount of time and the feeling of being in command, feeling like he’s the man because his sports car is fast and