ipl-logo

Ad Analysis Essay

1384 Words6 Pages

“You’re looking for a car that describes who you are. A car that gives you mobility, power and earns you a lot of savings. Well, the search is over, get yourself a Toyota. Let’s go places!” Every year Toyota creates a new version of its original Toyota Camry to advance in updates that the company has in store for their loyal customers. Toyota uses the multi-billion-dollar ad industry to promote ads across the nation that will lure in more customers, to come and view the latest model. Two very specific ads help emphasize how the product sells the idea that both women and men will look cool and feel confident when they purchase the car. However, is simply buying the car really the making of one’s confidence? Our first ad “Indulge” appeals to …show more content…

He grabs the key and opens the garage door to unveil the beast which is the Toyota Camry. This ad also demonstrates the same characteristics as “Indulge” such as how to turn on the car and the level of beauty of the car. The ads shoot the car in different angles, mainly from the outside to display the advancement of beauty the car has gotten over the past few years. It demonstrates the special features that make the car seem attractive. The speed of the car is shown when the light bulb burses which determines how much pressure from the speed of the car has. When the car passes by, women are left speechless and end up feeling the wind through their hair. When in reality, women say, “nice ride”, but the idea is that with the 2018 Toyota Camry, women will turn heads to see what a smoking hot car you have and will be eager to hop in for a ride. The ad mainly focuses on how fast the car is, which in this case, it was fast enough to get from the man’s apartment to the pizzeria in less than 5 minutes. The man’s face begins to show a smile which emphasizes how happy he is to have such a luxury sports car or the fact that he is going to get his pizza in less time. The idea that the ad is trying to convey would be that the car would benefit the driver by giving women a reason to pay attention to him, have a faster way of getting somewhere in a short amount of time and the feeling of being in command, feeling like he’s the man because his sports car is fast and

Show More
Related
634 Words | 3 Pages

Thursday, July 28th, 2016 at approximately 8:26 p.m., a follow-up interview was conducted by Detective L. Donegain and Detective D. Johnson with Anthony Smith at the Fayetteville Police Department. During the course of the interview Anthony Smith admitted to knowing the person responsible for the shooting, that occurred at the Tobacco Mart. Anthony Smith stated he Dana Dudley and Jamarqus Hurley had walked from his residence to the Tobacco Mart. Anthony Smith stated as they were standing at the night service window at the Tobacco Mart, the victim had pulled into the parking lot and parked. Anthony Smith then stated Jamarqus Hurley recognized the driver as the person who had shot his nephew “POP”.

Read More
714 Words | 3 Pages

Perhaps the most heartbreaking is the young daughter’s face, as she is unaware of what is about to happen. Not only does the ad appeal to pathos, but it also provides a sense of logos. The ad presents a simple if/then statement: if someone is distracted while driving, then an accident is likely to occur. It is clear that the entire accident could have been prevented, had the driver’s eyes been focused on the road.

Read More
1353 Words | 6 Pages

The ad uses the woman as a tool to persuade consumers to embrace its new car just like the man in its poster

Read More
1011 Words | 5 Pages

The most successful advertisements often blend a series of rhetorical devices to maximize their impact upon their target audience. This is exemplified in a commercial called Commander, which advertises the Audi R8 sports car. Ethos is displayed through the prestige of astronauts, pathos is used to elicit feelings of patriotism, nostalgia, and empathy, and logos is conveyed through comparisons of the sports car to a spaceship. The commercial starts by showing several shots of an empty home office.

Read More
981 Words | 4 Pages

Most commercials that advertise products often throw them in the viewer’s face. They of course believe their product is the best and that people should buy it because of many of their different reasons. Commercials normally tell important information about the product, maybe how much it costs, and how someone can get their hands on it. This one is different. The Chevrolet commercial “Maddie” very effectively uses the pathos method of appeal through genre, context, and style to promote their product.

Read More
715 Words | 3 Pages

Then the helicopter brings the car to a yacht sitting in the middle of an ocean. Next we see a man relaxing with a bunch of women looking at the car in binoculars with a smile on his face. This part gives the message that this car is wanted by the most powerful individuals on earth. Then the ocean becomes a massive wave and forms the shape of Poseidon. This commercial’s main hook is that the car is desired by anything even mythological figures such as Poseidon.

Read More
1096 Words | 5 Pages

The 2014 Chevy Commercial “Maddie” uses pathetic and logical appeal while using ethical appeal to compare the family to the chevy company to create a dramatic commercial drawing in the attention of viewers. Using Rhetoric in commercials and advertisements to argue a products value grabs the audience’s attention making them interested in your

Read More
1021 Words | 5 Pages

The ad persuades the reader using logos, that Bentley is a luxury car right off the bat, with the big bold letters. From the text at the bottom of the ad, it is for gentleman, and the car increases quality of life. Statistics, and the style of the text block add to the appearance of the company, having higher quality products associated with it. From the cost and statistics, it can also be implied that from one simple payment, Bentley can make anyone fit into the higher class. This is used to convince the audience that they can actually achieve this higher level in society.

Read More
1431 Words | 6 Pages

The 2012 advertisement targets the young wild-hearted citizen who likes to go just a little over the seed limit, by using a scenic landscape of an open road with the car flying by. In the fine print of the ad it states that the car 444 horsepower with a 5.0 exhaust making it uses the logos persuasive technique by state statistic facts. The ad also uses a ethos tactic by displaying the car moving at a high speed to imply that the car is made for that and wont have any problems making it reliable. While the image uses a pathos appeal with a calm view along the water while the car is driving by. The Calm orange sunset along side the car creates a shadow under the car, which make the simple black color pop with the red ascents.

Read More
345 Words | 2 Pages

The main methods of persuasion included in this advertisement to convince consumers to purchase this car are both ethos and pathos since the ad has stories and celebrities. Ethos represents using reliability and trust to promote your product to a specific demographic which is common to use a well-known figure. Pathos means using emotions and values to convince consumers to purchase the product marketed. The greek god-inspired ad is purposed to target wealthier middle-aged people that prefer electric cars. The appeals used are ethos and pathos.

Read More
480 Words | 2 Pages

A company’s success is deeply dependent on its ability to appeal to as many people as possible. Chrysler Jeep does this by placing a variety of different people and situations into one commercial therefore making it possible for Jeep to reach all sorts of audiences. Jeep manages to take scenarios that are polar opposites and relate them back to each other using their one common tie: Jeep. Jeep Portraits successfully convinces loyal Americans to purchase a Jeep.

Read More
1029 Words | 5 Pages

Pathos effectively plays viewers’ emotions to make them feel as if purchasing an Impala will make them “cool” and bring them closer to their families. The audience, families interested in buying new cars, allows the producers to target a very specific group using highly effective techniques. The context in which the commercial appeared greatly influenced its content and the effect that it had on prospective buyers. Although practical, the commercial’s content, upon closer examination, proves to be less than adequate. Though the advertisement may evoke good feelings and appear to be a persuasive masterpiece, it is a good example of why consumers must thoroughly research using outside sources before making a final

Read More
272 Words | 2 Pages

World war two you know what happened during but what about after it ended? Ware starts and end but stuff also happens after wars? The end of World War II changed the world because the United Nations was created, the Universal Declaration of Human Rights was written, and a major genocide was stopped. The things that happened was The Creation of the United Nations and Universal Declaration of Human Rights. The United Nations are a group of nations that came together to keep countries from becoming too powerful.

Read More
2224 Words | 9 Pages

The real purpose is best displayed in the symbolism which corresponds to the use of varying camera angles and shots. The camera angles and editing skills also take an effect on the audience as they show each of the character's actions and emotions, this has an effect on the audience as it delivers the message across that speed and peer pressure have a dangerous action towards people, teens especially. One of the more distinct characteristics of the advert was the close-up on each of the faces and emotions of each person involved. The close up

Read More
1319 Words | 6 Pages

The images used in ads are essential to the product and to the ad itself which is why Lay’s uses a fresh block of cheese and fresh jalapenos on a cutting block. They also use words like fresh and spicy to accommodate the images in the ad to produce a more visual and intrinsic effect. Lay’s uses glittering generality in their ad when they say that their new chips have forty percent less fat and one-hundred percent flavor, which is making a statement without having any actual facts to back it up. Although saying their product has one-hundred percent flavor can’t be proven, it does make the viewer want to taste the product. Their ad uses very vibrant and flamboyant colors throughout the whole advertisement, and this makes the images pop out to the reader.

Read More

More about Ad Analysis Essay

Related Topics

Open Document