President Ronald W. Reagan was known as a great communicator. In his “Address from the Brandenburg Gate (Berlin Wall)” speech, President Reagan called upon the leader of the Soviet Union, Mikhail Gorbachev, to open the gates and tear down the wall that divided Berlin. Reagan appealed to the West Berliners by connecting with them through emotions because they rebuilt their city and had prospered and were free. He uses facts to persuade the West Berliners they would benefit from tearing down the wall. He uses examples how other countries who have achieved freedom have been successful. He appeals to their logic that being an economic giant is a positive thing, and also tells them about the outcomes of having freedom.
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In the speech. He uses ethos to address the people that were opposed of the destruction of the Berlin wall. Gorbachev and Khrushchev were such leaders and people that did oppose of this. "In The 1950's, Khrushchev predicted: ‘We will bury you.’ But in the West today, we see a free world that has achieved a level of prosperity and well-being unprecedented in all human history. In the Communist world, we see failure, technological backwardness, declining standards of health, even want of the most basic kind-too little food.’ President reagan connected with communist people letting them know that their world is struggling. He conveys to them that they are less fortunate then the successful and flourishing west. Reagan also raises the fact that the soviets are leaning towards altering their contemporary political society. “We hear much from Moscow about a new policy of reform and openness. Some political prisoners have been released. Certain foreign news broadcasts are no longer being jammed. Some economic enterprises have been permitted to operate with greater freedom from state control." Reagan makes an argument more understandable and fair by mentioning the other viewpoints that some of the major leaders of Berlin