Marketing The newly open social adult day care facility for the 65 and older, is a great organization that keeps the older feeling young. The placement of the facility in a middle-high income neighborhood within a large metropolitan city is a perfect location for the organizations investment opportunity. As a new facility, a highly-developed marketing plan is very crucial for the owner’s profitability logistics. The owner of the adult day care center would benefit most by implementing a market-driven plan to promote the new facility to its target population. The adult day care facility houses events and programs for the 65 and older, but the target population is mainly the caretakers of the 65 and older. The marketing techniques will need to be largely focused to attract family member or caretakers of the patients/customers for the adult day care facility. However, marketing tactics to attract potential patients or customers will also be needed. …show more content…
A market-driven approach taken in consideration the mission and goal of the facility, then those goals drive the assessment of need to the target population (Berkowitz, 2010). Next, the facility will perform market service development research to better understand their potential customers. The facility will also perform market pretest research to consider if the adult day care center is accessible for the target market’s perception (Berkowitz, 2010). Now, the marketing team and owner need to uncover the critical elements that make the adult day care facility worth the price or effort in buying (Berkowitz, 2010). Once all the research and ideas come together and are prepared, implementation and marking can