Advertising And Morphology Essay

. Advertising and Morphology There is strong relationship between morphology and advertising, the prefixes and suffixes tend to be of infrequent occurrence, and the copywriter stick or used this simple word to the complex word, for example the word super is used in a peculiar way to advertising as a means of intensifying an adjective, or verb stem superfine, on the other hand the suffix –y-which is highly productive in colloquial, greedy, poppy, mummy. But sometimes the variety of these adjective, and their capacity for description can be gathered from epithets applied to various products: crackly, creamy, spicy, juicy, milky, sweaty etc.., Leech (1966), identities in his book the Language and Advertising that the suffix has an unusually wide application being added to noun, adjective, or verb stems which can change the meaning example, meaty =full of meat, Chewy=easy to chew Silky=like silk On the other hand the researcher have found a well known of morphological anomalies that are widespread used in advertising in the comparing of Yemeni print media. In the campaign for 7-up, where the product is marketed as the uncola. Morphological rules in English wouldn’t present the prefixing of un-to cola, as cola. Is noun can be affixed to verbs? Where the word in which it results

Shortening in general is “a process in which part of the original word is taken away. It expresses the trend of Modern English towards monosyllabic.” (Kvetko 2001: 47). Shortening contains clipping, acronyms and initialisms. Clipping is “a reduction of a word to a shorter form. It is a cutting off one or more syllables of a word.” (Kvetko 2001: 47), e.g. fan (fanatic), gym (gymnastics), bus (omnibus), exam (examination), taxi (taxicab), phone (telephone), mobile (mobile phone), fridge (refrigerator), lab (laboratory), photo