In the 1960s the Swedish government though its various agencies became an important customer to advertising industries the developed was a result of the industry the development expansion of the public sector but also of a new attitude towards advertising. Advertising now emerged as an important tool for public information. during the 1960s and following decades a number of large and well publicized public advertising campaigns were run. the campaigns covered topics such as traffic, safety, the need for energy saving and HIV\AIDS. The emergency of the government as a customer also changed the advertising industry companies that saw this opportunity and understood how to get government contract could rep significance profits. the business logical