Hoover's Advertising Vs. Modern Advertising

The Hoover brand is well known for its vacuum products. They were first established in 1908 in Ohio. Since then Hoover has been selling products for generations. Hoover, like any other company, had to appeal to consumers to purchase their products with advertisements. In particular, one advertisement published in the 1950s has unique characteristics compared to a modern advertisement. To understand the ad, a description is needed. On the left side of the image is a typical American woman in a prone position reading a Christmas card held in her right hand. She is wearing a long, flowy dress with green and whites Christmas patterns. She also his wearing a ring on her left hand, to indicate she is married. Her left hand is gently placed on

The intended audience is American husbands. This is made clear with the statement calling out on husbands and their need to find their wife the perfect Christmas gift. When pointing at the audience, the author appealed to logos and pathos. In the 1950s women’s life was in the home, so telling a husband that a vacuum would make her happy sounds logical. As for pathos, the author specifically says, “…if you care about her…” It creates a sort of emotional element and causes the husband to think about his wife and naturally he would want to make her happy. Hoover’s tactic plays on the reader’s emotions while still being

There is no proof to determine if she’ll be happier especially with many other factors in their lives. Also, looking at the argument logically, it doesn’t make sense that a vacuum will make a woman have a happier life overall. What if the woman doesn’t like the vacuum as a gift? The vacuum could make her life less happy. It’s just not possible to determine if the vacuum will give a happier life. A more logical statement would be: she could be happier with a Hoover. Realistically a logical fallacy will catch the audience’s attention more effectively. When published in the 1950s, the Hoover Christmas advertisement was successful in reaching its intended purpose: selling vacuums. The bright colors pull in the reader then begins to touch the reader’s sense of emotion and logic. The appeals create a compelling argument to purchase the product. There is logic in saying a wife cares about her home and would like a vacuum to keep it clean, but the logic is disrupted by saying she will be happier. But for the intended audience, husbands, the logical fallacy