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Advertising: The Negative Influence Of Advertising

814 Words4 Pages

Introduction to Advertising
Advertising messages were delivered across different media television, print, radio,Web and outdoor displays.Recently advertisements are delivered through smart phones,tablets,ATMs,and screen displays are made available in airports check in terminals,retail check out machines ,information kiosks in stores and malls.Advertising is any form of nonpersonal presentation and promotion of a product by an identified sponsor using the mass media that is intended to inform ,motivate and persuade the target audience.Advertsing is the most important element in promotion mix.it can create a distinct brand identity,motivate the customer and boost sales.Advertising must create a bond,positiveattitude,builda image and persuade consumers to buy.To win customers attention and trust marketers must think less about what advertising says to its targetsand more about what it does for them. …show more content…

Research from T Ravikumar(2012) highlights the attitude towards advertising has been changing with lot of diversifications and dynamism.Women consumers attitude towards television advertisements and their buying behaviour are directly related with each other.The study focuses on consumer durables in

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