Advocacy And Lobbying Case Study

Abstract

This report is the second and final assessment for the Fall 2017 course OBHR 4300.501: Management of Non-Profit Organizations. This assessment involves answering three questions related to content discussed since the first exam which was on November 1, 2017. First, this report will define the activities of advocacy and lobbying in the context of the non-profit sector. This section will also delve into the differences between each activity, and also how these activities are important to a democratic society. Second, it will define Cause Marketing in the context of a non-profit organization’s earned income strategy. It will also discuss the associated advantages and disadvantages of this earned income strategy. Finally, this paper will discuss the responsibilities or duties of non-profit governing boards that were established in the Sibley Hospital Case of 1974. It will also examine the recourse the IRS has to punish individual board members when found to have violated these aforementioned duties

Advocacy & Lobbying Advocacy and lobbying are two very important activities for non-profits as they seek to make a legislative difference that aligns with their mission. These two activities are crucial as a social issue goes through its “life cycle”. Issues like segregation, women’s suffrage, and pollution all started out with someone recognizing that there is an issue, and advocacy and lobbying were surely two significant ways those issues were addressed. Non-profits have historically been very involved in social change, and they have used advocacy and lobbying to bring

Publicity and income are two major things that non-profits seek, and cause marketing is an effective way to garner. However, this form of earned income strategy fails to develop a loyal donor base simply because the consumer is too distanced from the cause due to lack of transparency at the point of