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Allstar Brands: Success In The OTC Pharmaceutical Market

347 Words2 Pages
Situational Analysis (5 C's)

Climate/Context: In the past, Allstar Brands has found success in the OTC pharmaceutical inductry. However, the brand is currently under threat from heavy competitive activity within the same market. These threats stem increases in advertising and promotional expenditures from existing brands, as well as the addition of multiple product intrductions to the same market. Allstar Brands sales are growing stagnat, and even begining to decline. Something must be done to cahnge the current trends.

Company: To grow as “one of the most effective brands on the market at reducing multiple cold symptoms,” possibly through reformulation of product, shifts in marketing and promotion, as well as expanding productline.
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