A mission statement describes the purpose for the company and its target market. The mission statement is used to guide the company and motivate employees. It talks about how the company will get where it wants to be and it defines the goals relating to customers’ needs and team values. The Alzheimer’s Association mission statement is, “To eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health.”.
The Alzheimer’s Association has been the leader in advocating, research, and support. To continue to strengthen their global leadership position they have committed to do much more within the next ten years. The association developed a three-part strategic plan. Their vision statement is, “ A world without Alzheimer’s disease”.
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This vision, and this first of three strategic plans to accomplish it, sets clear milestones for the Alzheimer's Association to accelerate progress. While it will not be possible to achieve this vision alone, the Association has a unique role to play in changing the course of Alzheimer's and supporting millions of people living with the disease.”
The Alzheimer’s Association mission and vision statements and its values play a role in how the organization performs because its goals and objectives align with their mission and vision. Their mission and vision are clear, and shared throughout the organization, and the public. The organization’s goals are to increase awareness of Alzheimer’s disease through various activities to involve people, families, and communities. Furthering public policy by cultivating strategic relationships with policy makers, increasing quality service contacts offered through the various organization’s