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American Airlines Flight Plan 2020 Case Study

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In terms of goal setting in the organization corporate culture is the heart of every organization. Every company has a culture either by design or default, and a culture can be selectively grown. American Airlines culture is grown by their employee’s attitudes, values and behavior which all seek to lead a healthy lifestyle while keeping the environment safe. (Our People, 2012) All of this is influence by the way American Airlines select the correct people to put together and shape it around their company principles. American Airlines has values that outline what they want to do in terms of a mission and set vision. Their strong culture is built on principles and values of outstanding customer services in the airline transportation services …show more content…

The Flight Plan 2020 is there proclaimed blueprint for long-term success. American Airlines like to know the answer to the question why do we exist? And the simple answer will be to provide the best services to the airline transportation industry market (American Airlines Flight Plan 2020, 2012). The company always stays true to their core competencies. Which are to “Invest wisely, Earn Customer Loyalty, Strengthen and defend our Global Network, Be a good place for good people and to fly profitably.” (American Airlines Flight Plan 2020, 2012) They know they have to invest wisely because they need to have the adequate tools to get the job done and its visa versa they need special trained people in order to make the use of the equipment they have more efficient. American Airlines customer services is second to none that’s why they are the biggest Airlines in the United States, they please the customers in order to keep getting their business in the future. American Airline Don’t makes decision that pulls them away from their mission. They don’t get involved in actives that are not in the mission plan because it could decrease the value of the organization. This only hurts the future of the American Airlines

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Besides the issue mentioned above, the team from the airline were not able to build a relationship with outsourced suppliers. Finding a solution to the issues in pursuing multiple vendor sourcing strategies, the airline centralized IT department. This did not end there because the procedure of collecting information on IT needs and passing to IT for implementation was done in the same way for both local and spanned different branches IT requirements. This has caused the IT to work slowly in implementation and they were unable to respond according to the real business needs that were collected by the business

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Organizing – Organizational Culture Organizational culture consists of the set of shared, taken-for-granted implicit assumptions that a group holds in the workplace (Kinicki & Williams 226). The Publix Corporation formally states its commitment to its organizational culture in their published mission statement. One of the bullet points of the Publix mission is dedication “to the dignity, value and employment security of our associates” ("Mission Statement & Guarantee"). It is the founder’s values that drive an organization’s culture (Kinicki & Williams 227).

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Airlines are constantly under pressure, due to unprecedented schedules, competition and flight planning. Everything must be on time to make a dollar at the end of the day, and American Airlines is no different. Since 1934, American Airlines has been owned by the AMR Corporation and headquarter in Dallas, Texas. The airlines competes with all airlines throughout North America, the Caribbean, Latin America, Europe, and the Pacific (NTSB, 1999).

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British Airways is huge company and it global company there for it is operating with procedures and rules strictly. For maintain its position in market British Airways choose to have a culture which shows features of both culture task and role. This provides their workers sufficient opportunities to develop their knowledge and improve in other section of job too. But in the case of V irgin Atlantic Airways, they have a culture that shows features of both culture people and entrepreneurial, because it is concerned that the growth and developments of organization are peoples. It motivates their workers to understand their full potential and improve ideas of

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It includes an organization's unique expectation, experiences and philosophy. Corporate culture is based on written and unwritten rules that have been developed over time. The culture is rooted in an organization's goals, strategies, structure and approaches to labor, customers, investors and the greater community. It affects the ways a company is conducting its business, how they treat their employees and customers. A good corporate culture can increase the organizations productivity and performance.

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Corporate Strategy defines the path of a company to achieve long-term goals and objectives. It plays a crucial role in determining the competitive position of an organization. The corporate strategy incorporates all core factors to ensure the success of an organization. Depending on the nature and objectives of the organization, the components of a corporate strategy varies. It is only the corporate strategy that integrates and links the vision, goals, business model and help in appropriate allocation of resources and finally in decision making process.

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