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Disney Industry Investigation

777 Words4 Pages

Industry Investigation As of right now, I am investigating the industry of marketing design and directing. I am not fully confident that this is the industry that I will want to pursue, but am considering. Marketing design and directing means that I would have the skills of a designer, but also able to apply those with marketing skills and become a visual marketing director. One industry that I am very interested in is American Greetings (corporate.americangreetings.com). I will be taking many steps to gain more knowledge about this industry and company. First, I will research the company online. This will help me fully know what skills and expectations this company expects. Second, I will look up what positions this company offers in their …show more content…

The Walt Disney Company does not have student memberships, but does offer student internship programs (jobs.disneycareers.com & dcpi.disney.com). The only jobs associated with Walt Disney in either Michigan, or Ohio are at Disney Stores. These jobs are not similar to the industry I am researching. Walt Disney has many Disney positions all over the United States. However, the closest creative marketing director position is located in Burbank, California. The leading company nationally for marketing design is Pentagram. Pentagram is the leading company in this industry because it has finessed a democratic, multifaceted approach to partnership. Other design businesses have limited themselves to one direct owner, or shared partnerships. Pentagram is also a leading organization in its industry because it allows partners to work collaboratively and as individual artists. Personally, I think it would be an honor to work for such an internationally popular company like Pentagram. It would be a lot of responsibility to take on as a creative director. However, I would still love to do …show more content…

Herdmark Media creates engaging content design about the topic of agriculture. I am not able to find how many years of experience are needed for this position, but I assume that a lot of experience and knowledge is needed in multiple areas of visual communication just by looking at the job description. Therefore, three job descriptions are • Working collaboratively with clients, team members, and the project Director to establish a creative vision and manage the creative process for all Herdmark projects • Work hand in hand with the Production Lead to ensure all projects are completed effectively and on time. • Contribute to Field Notes (blog) of the Herdmark Media, Inc.

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This trial is on Walt Disney Studios vs. Faden on the work Professor faden made to inform people on copyright, fair use and infringement. They are battling over copyright and fair use on this video. Walt Disney Studios claims that Faden’s work is copyrighted and is suing for infringement. But Professor Faden claims that he followed all the rules on copyright and he thinks it is fair use. “ Defendence you make take your stands,”The judge says in an assertive voice.

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“Imagineers” at Walt Disney uses the method of forced perspective to manipulate how we see the world; whether it is a picture, film, or television shows. Using this method allows the team to employ the perception of distance, size, and details. This is shown in the image the recreation of the Independence Hall, where they have built a five-story structure that would have to appear smaller. Using force perspective, the imagineers scale the windows larger so the structure seems to smaller. These same effects can be seen in other aspects of force perspective such as size constancy, aerial perspective, and linear perspective.

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The job position interest me because it offers me an opportunity to fulfil my exciting career goals .I highly believe that my skills, training and understanding of the job will make me a competing applicant for this favoured position. The skills that I possess for future accomplishment in this position include bringing all created detailed designs on time, maintaining a high quality level of designs and creativity that includes

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Disney pursues vertical integration by increasing its distribution channels for its products in house. This allows Disney to not only have control over the entire product my beginning to end consumer, but it also allows for Disney to increase its profits by cutting costs. An example of this in the case is that Disney creates its own content in-house for its channels like ABC. When Disney first acquired ABC, ABC had deals with Dreamworks, which was a rival company created by a former Disney employee, to finance jointly the cost of developing new TV shows. For Disney, this deal made no sense for them once they purchased ABC because Disney has their own production studio.

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An article from anonymous author that released at listverse.com on November 12th, 2012, “Top 10 Ways Disney Corrupts Children” claims that Disney has influence children with a bad habit and behavior with many ways. The author said that Disney has give an implied messages to corrupts children such as racial stereotypes, everything is fluffy, satanic imagery, beauty is moral, ugliness is immoral, importance of social status, sexual harassment is acceptable, subliminal messaging, extreme thinness, and historical inaccuracies. Some of author 's opinion i guess that 's true. But the author didn 't apply any support from science or research and that makes some opinions are incorrect.

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The Walt Disney Company together with its subsidiaries and affiliates is a leading diversified international family entertainment and media enterprise with five business which include media networks, parks and resort, studio entertainment, consumer products and interactive media (thewaltdisneycompany.com). The Walt Disney Company was founded on October 16, 1923 by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio. The Company established itself as a leader in the American animation industry with iconic characters such as Mickey and Minnie Mouse with their first appearance in Steamboat Willie in 1928. The Walt Disney Company has grown to encompass more than just its own brand by diversifying into live-action film production, television, and theme parks, music, publishing, and online media and operating the ABC broadcast television network.

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Cultures are spread through globalisation through knowledge, ideas, clothing, beliefs, values, languages, food and movies. When contact occurs between cultures, all ideas are spread and transferred which has become easier nowadays than in the past because fewer people were to able to travel and experience the rest of the world. Disney, Disney princesses especially, has had a big impact on the spread of cultures from Saudi Arabia 's Aladdin to Germany 's Snow White and the Seven Dwarves to China 's Mulan. Not only has Disney spread the culture of beliefs and values, most children from all around the world who has watched a Disney princess original would be able to identify the traditional dresses such as the Qipao from China in Mulan. Their movies have also given children a way to apprehend various styles of cultures.

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1. Assess the pros and cons of Disney’s decision to build a theme park in Europe. Do you think it was a wise decision to invest in constructing a new park near Paris? Pros • Huge number of tourists that Paris attracts every year was an encouraging sign.

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Market Structure - Oligopoly Oligopoly is a market structure whereby a few number of firms owns a lion’s share in the market. This market structure is similar to monopoly, except that instead of one firm, two or more firms have control in the market. In an oligopoly, there are no upper limits to the number of firms, but the number must be nadir enough that the operations of one firm remarkably influence and affects the others (Investopedia, 2003). The Walt Disney Company is categorized under an oligopoly market structure.

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In the past four years they have been concentrating on geographic, demographic, and psychographic segmentation to locate their target market. How did they use geographic segmentation? By looking in to region of a country or the world, the market size which is, market density, or climate; that’s how they decided on the locations of Disney's theme parks such as Disneyland and Disney World which are strategically located in the world's most visited places such as, Europe, Japan, India, and of course the United States. On the other hand, they used demographic segmentation by aiming on age, gender, income, ethnic background, and family life cycle; by focusing on that it helped them determine where to place their chain stores called the Disney Store, where to distribute their movies, and even determines what kind of movie they should create next. Whereas for the psychographic segmentation, it is used based on personality, motives, lifestyles and geodemographic; through that this is will help Disney to determine who is going to buy more of their

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Technological Factors at Walt Disney Technology has always been synonymous with progress, and this is no different for Disney, who have incorporated new technology at every turn, notably in their major parks such as Walt Disney World in Orlando, Florida. As a major tourist attraction, Walt Disney World has embraced each evolution of transport, and done its best to make the park accessible from all reaches of the planet. Part of the reason for the location of the park alone is its inbuilt accessibility, being near a major freeway, and not far from the large city of Orlando, which has an international airport. This ease of access has largely contributed to the staggering number of guests that the resort welcomes every year.

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History of the Merger Walt Disney Company had been working with animation partner, Pixar since 1991 for production and distribution of animated films. In May 1991, Disney entered into an agreement with Pixar for developing and producing three computer animated feature films. According to the agreement, Disney agreed to produce movies to be developed and directed by Pixar's John Lasseter. Disney agreed to market and distribute these movies.

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Graphic designers are inherently necessary to design and create many things in everyday life such as: posters, billboards, logos for businesses and events, advertisements, product packaging, and many other things (Colomy). In 2016 almost 270,000 people in the United States worked in the field of graphic design. These designers use technology to create solutions to problems that a client may hire them to solve, possibly with an advertisement. “Graphic designers combine art and technology to develop graphics for product illustrations, logos and websites” (Graphic Designers). Simply put this concise statement is what a graphic designer’s career is all about.

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For our career class I interview Ian Davies. He has a degree in graphic design from MCAD and is the Creative Director at his design firm. The reason I interviewed Ian is because I would like to go into graphic design. One of the first questions I asked was what his day to day job entailed. His daily duties surprised me on how vast they were One day he could be meeting with clients to decide what they are looking for, and another he could be designing things to improve his own company.

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