America's Fitness Crisis Essay

Manuel Gaivoronsky

Wissinger

College Comp Block 8th

April 12, 2023

America's Fitness Crisis:

Causes, Consequences, and Strategies for Change.

With the detrimental rise in obesity and chronic diseases all around America, the issue of physical inactivity has become a critical concern for public health. As an advocate for fitness who has experienced the positive effects of fitness on my body and mind, I am driven to dive deeper into the problem of physical inactivity across America. The root causes of lack of fitness, the negative health outcomes associated with it, and the most effective strategy to overcome and promote physical activity are all the topics I will be covering and promoting in this essay moving forward. Join me as we explore

The real challenge is to find the most effective solutions that can not only promote but also create great change. There are many potential solutions to the problem of physical inactivity, ranging from public policy interventions to community-based programs and educational initiatives. However, none of those solutions tackle this problem as good as fitness ad campaigns. Fitness ad campigns promoted all over social media is the key to this global sedentary epidemic. Tracking back to one of our main causes technology. Research shows that over 5 billion people worldwide use social media, spending an average of 2 hours and 25 minutes per day on social networks and messaging services (“Social Media Users In The World”). Given that more than half the world use social media, it would be unwise to overlook and not leverage these platforms where outreach and impact is going to be the greatest. Digital marketing has become bigger than before. By leveraging the power of social media, we can create fitness campaigns that are not only effective but also accessible and engaging. One approach could be to adopt a similar strategy to the anti-smoking campaigns, where graphic images of the harm caused by smoking were used to scare people into quitting. Similarly, we could create ads that show the negative effects of physical inactivity on our bodies, such as the accumulation of excess fat and the resulting health problems. As well as that we could then turn to highlighting the benefits of being healthy and active, such as increased energy, improved mood, and better overall health. However, simply scaring people into action is not enough. We have hooked the viewers attention but now we need to promote accessible options for becoming active and healthy. This could include showcasing a range of physical activities that people can participate in, from team sports to yoga and meditation. We could also highlight the benefits