Dolce And Gabbana Advertisements Analysis

the brand does not choose who gets to wear their clothes. However, Joan Didion’s serious expression, and adding the knowledge of her highly aloof personality, gives the advertisement an air of exclusivity and snobbishness to it. Hence, the Dolce and Gabbana advertisement feels more attainable than the Celine counterpart. The photography styles of the advertisements differ as well. The colour tones of the advertisements are different. The Celine advertisement has a more vintage feel to it, as the overall advertisement looks like a filter has been put over it, but the Dolce and Gabbana advertisement seems like it has not been treated with any filters. The lighting in the advertisements are also different. The Celine advertisement was shot with

Both advertisements feature black outfits. There are also pops of red in the photos, namely the necklace and flower in the Celine advertisement, and the backpack in the middle of the Dolce and Gabbana advertisement. Judith Williamson wrote in her book, Decoding Advertisements: Ideology and Meaning in Advertising, that the “use of colour is simply a technique, used primarily in pictorial advertising, to make correlations between a product and other things. The use of colour is not significant in itself; it is the significance of the correlation it makes” (24). In terms of following this technique, the Dolce and Gabbana advertisement is more successful in capturing the attention of viewers. The red backpack is of a bright hue and is placed right in the centre of the photo. At the same time, it helps draw attention to the other products in the photo, especially the brightly coloured shoes, as the bag is placed at the same level as the shoes. In contrast, the red hues in the Celine advertisement are duller. As such, even though the necklace is placed in the middle of the photo, it does not stand out and blends into Joan Didion’s black outfit slightly. Similarly, only half of the red flower in the background can be seen, and does not seem to signify much. In this sense, the Dolce and Gabbana advertisement is more successful in capturing the viewer’s attention as the

In the Dolce and Gabbana advertisement, the young models are involved in various activities with their older counterparts, giving off the feeling of a tight-knit family. Similarly, in the Kate Spade advertisement, young model Karlie Kloss is seen interacting with Iris Apfel, almost looking like they are gossiping, with their arms linked together. Their poses imply that the two are very close. A second young model, dressed in a similar style to Karlie Kloss, is sitting with her bag placed exactly like Kloss, is present in the photo. She sits away from Kloss and Apfel looks over at the pair with what seems like an envious look, hinting that she is jealous of the pair’s closeness. The two advertisements suggest a close relationship between the young adults and older