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Analysis Of Elizabeth Blair's Commercialization Of The Rap Music Subculture

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To begin, in order to truly understand the commercialization of hip hop one has to understand what exactly it entails. For this, Elizabeth Blair’s “Commercialization of the Rap Music Subculture,” comes in handy. In her article, Blair states, “Rap music…has moved out of the inner cities and into the mainstream of popular culture” (Blair, 497). From this, one can gather that commercialization entails this moment when something goes from being unnoticed, to becoming something everyone is talking about or listening to (Blair, 497). Furthermore, Blair also shows how commercialization entails “promotion” (Blair, 497). According to Elizabeth Blair, “Pepsi-cola, Coca-Cola, and British Knights footwear company have all signed popular rap artists to
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