How come no one can defeat The Coca-Cola brand? This is a question we should ask ourselves.
One of the strong points of the brand is the fact that the way in which they convey their message is simple and always very effective. Over the years, they have very well managed to keep this authenticity a travel their advertising campaign. Their slogans have not changed ever since. Coca-Cola wants to be close to these consumers, that 's why it develops effective strategies that will play on the emotion of consumers. The "Share a Coke" campaign was a real success and has been taken over in more than 50 countries. In each country, this campaign has been personalized and modified to be adapted to all. The search for the most popular names by country had to be carried out. I was fortunate enough to have been able to participate in such a project. Through the launch of this campaign, Coca-Cola has known this show original and extremely careful towards these consumers. They have a lot of success, as they know how to put their drink as a first choice in people 's heads. Through the decades it was their true strength. The brand has become the ultimate symbol of the globalization of the 20th century. In terms of the image the company wants to portray, Coca-Cola has a rather simple strategy: nothing changes. The packaging, the logo, the colour and the graphics. Nothing changes throughout the countries. Red and white and taste are the same whether you go to America