Analysis Of The Shooting And Death Of Michael Brown In Ferguson, Missouri

The shooting and death of Michael Brown in Ferguson, Missouri is another example of how the news coverage uses media framing. In this case, the media focuses the attention on the fact that, if Brown is innocent, his murder by the police officer is an outrage and if he is a criminal, his murder is justified (Timpane, 2014). Framing is being used because the media is telling the audience to take sides among Brown and the officer. For example, there was a protest against the audience, which CNN has coverage from people turning over police vehicles because they are upset with the justice system. Another example of how the media tells the audience what to think and how to think about this issue is the coverage from the victim dead body lying in the street for hours. This

According to The Mass Communication Theory website, spin means to present a concept in a way as to convey a value judgment either positive or negative (Davie, 2010). In this case, both parties are effected by the spin of the story. For instance, the victim was effect by the news coverage in a negative way. He was effected by the coverage in a negative way because the audience interpret the convenience store incident as two gangster boys getting what they deserve. When clearly he didn’t deserve to die after surrendering to the officer. In contrast, the officer who was involved was effected by the news coverage because the audience now thinks he is a murder and was out for blood. Some of the concepts of the Ferguson case was that Brown and his friend were both African Americans who were not causing any wrong. The officer was allegenally attacked by Brown, which he fired shots because he felt threaten. Another concept is that Brown out his hands up and surrender but the officer fired more shots. The last concept is that the officer allowed his body to lay on the ground for hours, which he was not