Unit 56 : Photography and Photographic Practice
Understanding the Various Applications of Photography
By Jonathan Brincat
Advertising Photography
Photography plays a big part in advertising photography, as an image is the first thing that catches the eye and it is normally the last thing that you remember when you turn the page. Its purpose is to attract the viewer and communicate information effectively.
Most of the times, advertising images are used on billboards and in magazines, on posters and on flyers. This type of photography covers many photographic styles mostly fashion and still life.
Edward Steichen
Edward Steichen is an iconic photographer who became interested in the arts of photography at the age of sixteen. He began advertising photography, when he went to work for the Conde’ Nast
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Fashion Photography
Fashion Photography is one of the genres in photography which emphasizes the display of clothing lines and even accessories such as jewelry. Nowadays, Fashion Photography is mostly used for advertisements and fashion magazines. Fashion magazines, can be of an example of Vogue, Vanity Fair or Elle.
Brian Duffy
Brian Duffy was an iconic photographer who shot fashion photography in the sixties in United Kingdom and was known as “The Man Who Shot the Sixties”. He was known of this, because of his inventions of documenting fashion photography. He began taking pictures of celebrities and models throughout the 1960s and the 1970s.
Image 4 - Concrete Spiral Staircase circa 1960
Brian Duffy, in the image he is using natural light to light up his subject whom is posing on a concrete staircase. There is a source of light coming from the bottom of the stairs and on the top of the stairs. Some light is illuminating the models neck and the right side of the body is