Ann Mcclinton Miss Representation Analysis

The Documentary “Miss Representation” has a lot of very accurate points about propaganda that directly influence the younger female audience. All over the media women are being judged as an object and not nearly enough as a person. When woman portray themselves in the media and do their best to show the business end of their person. They are always guaranteed some sort of backlash of judgement that directly correlates to their physical appearance. And that is a very large issue that needs to be solved. There is a very good ad from Brazil that was created by a modeling agency called Star Models that enlightens the public about the problem with the media. The Brazilian agency created a shocking image of a female sketch model next to a realistic

Propaganda has been used for many years, whether it is to promote war, an evolution, or a product. Advertisers influence people to buy their products in order for them to feel a sense of a belonging, because many people do not want to feel like an outcast, that is why they buy stuff that are currently trending so they could be a part of the “in” crowd. That is the power of advertisement. In Ann McClinton’s article “Propaganda Techniques in Today’s Advertising,” she describes several ways to create propaganda. The Star Models’ ad utilizes four of these techniques, which are name calling, transfer, plain folks, and bandwagon. Name calling is used in the phrase “You Are Not a Sketch.” It uses name calling because that phrase sends out a message to other model agencies that this is not what a model is supposed to look like. In order to promote awareness for anorexia, Star Models displayed a powerful image that corresponds with the phrase that this is not the ideal beauty other females would like to see or ever be. Despite the quote being negative towards other opposing or competing model agencies, it spreads a positive message to say no to anorexia. There is certainly a transfer technique used in this ad. It is applied by associating with the Brazilian revolution towards preventing

In Clotaire Rapaille’s article “The Three Brains,” he describes the three major parts of the brain that affects human behavior and decision making; those three parts are the reptilian, limbic, and cortex brain. They are imprinted on humans at a young age and last forever. It always depends on what cultural mental structures are adapted to someone when they are young, because the connections made from the start will forever affect the way someone mentally connects with something. The Star Models’ ad affects all three parts of the brain, yet it mostly appeals to the limbic brain, because that part deals with the emotions people get from the image. Some people may love the idea that the ad is for anti-anorexia campaigns but there are a few who find that being thin is inspirational, which is the pro-anorexia group. The ad is dealing with the audience’s emotional side on how one feels about eating disorders and the impact of influencing young women to have an interest in being thin in order to be happy and beautiful. Women are generally more emotional than men and care a lot about physical appearances; therefore, after analyzing the ad it triggers the limbic brain to start to feel insecurity about the body. There are a lot of mixed emotions about being thin and usually being skinny is the primary goal in order to be a model; as a result, will make her happy in the long run or