This advertisement was created by the Children’s Healthcare of Alabama for the sole purpose of eliminating childhood obesity. It features a grayscale photograph of a doleful, overweight boy, with the words “WARNING” and the link “strong4lfe.com” written in red print, as well as the phrases “Fat prevention begins at home. And the buffet line” and “Stop childhood obesity” printed in black and white. The ad is designed to appeal to the target audience of parents, around twenty-five to fifty-five years old, who have children under the age of eighteen.This advertisement effectively utilizes a variety of persuasive techniques in order to evoke an emotional response from the audience, ultimately increasing awareness for childhood obesity and persuading parents to promote healthier lifestyles.
Foremost, this advertisement uses visual elements, including colors and objects, in order to appeal to the emotions of the audience and convince them to take steps
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The phrase “Fat prevention begins at home” is written on the poster, which is an example of connotation. The word “fat” has a negative connotation, since it is used in society in a pejorative way. Also, the word is often associated with many ominous characteristics, such as laziness, disgust, gluttony, and undesirability. Parents do not want their children to become “fat” or be affiliated with these negative traits, and are therefore motivated by fear to take action to prevent their own children from becoming obese. Furthermore, the same phrase “Fat prevention begins at home” places the blame for childhood obesity on the parents of overweight children, which makes parents feel responsible for their children’s health and eating habits. If parents with overweight children are viewing this advertisement, the ad evokes a feeling of guilt, which also causes them to become advocates for obesity