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Annual Report Comparison Paper

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Annual Report Comparison
In the PHI, Inc. (2013) Annual Report, the company uses some graphic design elements, photographs of aircraft fleet additions, a chart to illustrate stock price performance, and tables within the Form 10-K to summarize financial or numerical information. The company relies heavily on the summarization tables throughout the Form 10-K portion of the report in order to convey large amounts of data in an easy-to-read format. PHI’s annual report is not overly stylistic or attractive, consisting primarily of the Form 10-K document, with minimal additional information or visuals included.
In the Air Methods Corporation (2013) Annual Report, the company uses some graphic design elements, photographs of personnel doing their …show more content…

and Air Methods Corporation include a difference in personalization. The Air Methods Annual Report includes a picture of the CEO, next to a prose letter of six paragraphs, which detail certain milestones the company achieved in 2013 and praise for the company’s personnel. Although the letter is very professional, it seems more personal than the PHI, Inc. Annual Report’s letter. It is possible that it seems more personal because there is a picture of the person who wrote it next to the letter. In the Annual Report from PHI, Inc., the letter from the CEO is somewhat brief with only four paragraphs and includes pictures of aircraft fleet additions made that year, instead of a picture of the CEO. The letter discusses the company’s ongoing strategy in the sectors and geographies that it operates in, with additional information about its safety program. The letter does not mention anything specific about personnel. When compared to the Air Methods letter, the PHI letter is less personal and detailed about the company’s milestones and lacks a certain “feel-good” quality that the Air Methods Annual Report …show more content…

The letter from the CEO and Part I information work together as an executive summary, which “tells the reader what the document is about,” (Locker & Kienzler, 2009, p. 624). These two parts give the reader an overview of the general nature of the company’s operations and its financial position, while preparing the reader for what is to come in the rest of the

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