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Marketing To The Millennials By Suzy Menkes Summary

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In Suzy Menkes’s “Marketing to the Millennials” she describes the difficulties that companies face now a days when it comes to marketing especially the group that is known as the “millennials”. The reason for these difficulties she explains is because of the advance movements that have been made in technology and the group that has grown up with this technology. She backs this up with the testimonials from companies and their CEO’s or marketing teams that express their new need to move to the internet when it comes to marketing their products. She believes that once learning to market to this entire group via the internet the companies will be successful. This however is not the case that she believes it is. She begins her article with an example of how an advertisement would go, but then says that it isn’t overall effective in the end. She then goes on to a very luxurious group that is known as …show more content…

Since this isn’t people who more than likely don’t know the industry as well as she does. So throughout parts of the article it is difficult to follow easily as one would through a normal article. Her beliefs about the millennials are pretty simple and basic “they are grown up wired-linked as soon as they start to socialize via cellphones, computers and video games”. The many examples that she provides throughout the article helps readers understand and stay on track following the difficulties that companies have when it comes to marketing to this “wired-linked” generation. The way that she uses these example are a big help to amplify the message that she’s trying to get across. The examples themselves are also helpful to give a wider perspective due to them being from a wide range of different companies. Her appeal throughout the article is very dependent on logos due to her mass use of examples from companies. The diction used to convey all this is overall basic, simple and easy to understand and

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