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Organizational Behavior Of Apple Company Essay

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INTRODUCTION Apple today is one of largest, top grossing organizations but this has not always been the case with the company. Apple went through major issues and experienced its worst phase in 1997 when it had to incur losses amounting to almost $ 1.6 billion. The organization rose again and had to begin from almost the scratch. There have been major organizational changes that brought about this change and helped Apple move from losses in 1997 to be one of the highest grossing companies in 2010. This report will seek to discover the main organizational changes that led to such huge upturn for the company and brought it to the position that it is at today. Apple was launched in 1976 by Steve Jobs and Steve Wozniak as a computer manufacturing company. Later, the company had to fire Steve Jobs in 1983 because the directors ousted Steve due to his dominating leadership style. In 1997, when the company was going through heavy losses, it hired back Steve Jobs in an attempt to undo all the losses. Whatever Apple is now can be credited to Steve Job and his leadership style. In order to understand what Steve Jobs did, it is important to first understand Apple’s organizational culture and Jobs’ leadership …show more content…

Duplicating Apple’s strategy might not generate the exact same results as it did with Apple, the main reason being that Apple is a very agile organization. It has successfully shifted from one market to another and diversified into various lines. Not only has Apple come up with various products including iPods, iPad, iPhone, iWatch, MacBook, etc., it has also tapped many new markets all over the globe. The customer base of Apple is so diverse today that it can be seen that every other person owns at least one product from the

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How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).

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Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).

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Apple Inc. embraces diversification strategy as a means of promoting its viability in the market. Largely, the creation of the three products lines compounds the sources of the company’s income. In fact, the company does not rely on a single source of income because the product design belongs to different categories. This strategy cushions the business from suffering risks of associated with depending on a single business. According Hitt, Ireland, and Hoskisson (2014, p.135), the benefit of handling many products is that when one product fail or does poorly in the market, the business is would shift its attention of the best performing products.

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Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding

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At Apple, Steve Jobs was firmly believed that it is essential to encourage the employees and make them show the best. He always reminded employees that Apple is a good company, it was a honor to become one of the number of this company. It was to make them understand that everyone was noticed. This led employees to believe in their abilities, know their talents so that they could show the best in the

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The apple company became one the largest company of Information technology in the world with few years after the joining of Tim Cook. After the Steve jobs resign as CEO, Tim Cooke got the responsibility of CEO of Apple Company. He leaded the company very well. Beyond the Job of CEO, he played different important role in the making of new version of iphone, iPad, Mac and iPod etc. Apple announced a dollar 2.65 cash profit per share, investing $100 million in a work to begin construction of some Macs in the United States.

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According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,

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In the speech “Steve Jobs Commencement Address to Stanford University, Class of 2005” , Apple CEO Steve Jobs provides his audience with personal experiences and the rough periods he went through in his early years before founding apple that helped him succeed. With the use of his stories Jobs creates a character that prevails through obstacles and manages to achieve his goals, which inspires his audience to look up to him and show that failure is sometimes necessary to succeed. At the beginning of his speech, Steve Jobs begins describing his life with a series of stories that helped him reach his success, this helps Jobs create ethos because his audience will understand the hardships he went through to be where he is today, instead of just thinking of Jobs as the founder of Apple and not really knowing about the struggles he had to go through.

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