Italian Culture vs. American Culture
History proves that The United States and Italy do in fact have a lot in common in terms of financial stability, progressive thinking, and democratic government but these cultures are also quite different (US Department, nd). What makes a country different than another, how do other countries adapt and can business be successful working with a country with a different culture?
What Makes them Different?
As a whole the Italian culture tends to have a more compassionate approach to life, and tend to be more emotional and expressive. On the other side, Americans are known for their strong work ethic and relatively conservative composure. Italian people appear to have a different set of priorities than American people do for example; Italy has a long history of art and innovation. This history provides their culture with a simple reminder that excessive wealth and power can lead to negativity. Building, protecting and preserving relationships is highly important in Italy, and should be respected. Although Americans respect each other, relationships are crucial to any business transaction within and outside Italy. And alhough they differ in many ways, they are also very successful in their interactions together, how do they make that happen?
How Can we Adapt?
Edward T Hall’s theory of
…show more content…
People of both parties may be communicating and interacting with each other in ways they have never experienced before which pose challenges in itself. If not properly managed, such cultural differences have the potential to ruin a partnership that otherwise makes perfect sense (McLean, 2010). Italy is the 17th largest market for US exports, totaling 14.41 billion in 2010 (US Department of State, 2012), which proves business transactions are possible. The US is Italy’s 8th largest supplier (US Department of State, 2012), which proves the business transactions go both