The philosopher Aristotle, the master of rhetoric sat a fundamental elements and strategies to make the speech great. He said that rhetoric is based on three appeals; the first one logical appeal or "logos" which means the use of logic. This appeal uses evidence, reasoning, stablished facts, and statistics to construct a good argument and convince the audience. The second is emotional appeal or "pathos" which means the use of emotions, and imagination to invoke the audience’s feelings and influence them. Although this appeal is very effective, it sometimes can be tricky. Pathos uses these ways to persuade; metaphors, stories, humor, words that evoke people emotionally, and changing of the tone of voice. The last appeal is "ethos" refers to