What are stakeholders?
A stakeholder is anyone who has an interest or involvement in a business. You are a stakeholder in your school or college. So is your tutor, your parents and all the supplier who provide items from books and chair to bread and toilet roll! You are also a stakeholder in all the business you regularly use, such as local shops, cinemas and mobile phone providers, as well as anywhere you work.
Relevant stakeholder
Royal Mail is a stakeholder-focused business. As provider of the Universal Service, we have the ability to deliver to 29 million addresses, six days a week. We are part of the UK’s social fabric. The support of external stakeholders, such as customers, local communities, businesses, suppliers, government, charities,
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Costumers To buy products or service, to pay fair price, to receive good costumer care.
Employers To develop career, be paid fairly, treated with respect, have secure employment.
Financers To gain return on investment.
Suppliers To be given orders to supply business, to be paid promptly.
Local community Employment of local people, results in them having money to spend in local shop and so benefits company as whole; local business abiding by planning and environmental laws and taking account of local opinion. government Receiving tax from successful businesses (the more profit a business makes, the more tax it pays); the employment of British citizens (which benefits whole economy); all businesses abiding laws and regulations relating to health and safety, employment, trading standards etc.
Costumers
Royal mail has customers worldwide. They attract customers in many ways. Here are some of the ways:
• Asking your customers to recommend you to their friends and colleagues.
• Advertising in local media.
• Using other forms of marketing, including
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The customer makes it possible to achieve business aims.
Internal and external costumers
An internal customer is a customer who is directly connected to an organization, and is usually (but not necessarily) internal to the organization. Internal customers are usually stakeholders, employees, or shareholders, but the definition also encompasses creditors and external regulators.
The external customer is someone who signs a check, pays our employer, and ultimately makes our pay check possible. External customers have choice, and if they don't like your product or service can take their business elsewhere. 2. An internal customer or internal service provider can be anyone in the organization.
B2B and B2C
Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).
While most companies that sell directly to consumers can be referred to as B2C companies, the term became immensely popular during the dotcom boom of the late 1990s, when it was used mainly to refer to online retailers, as well as other companies that sold products and services to consumers through the