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Attention Getter For Marketing Research

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: At the end of my speech, I want my audience to learn about how I plan to utilize a Marketing Degree
Introduction
Attention Getter: Start with empathy. Continue with utility. Improve with analysis. Optimize with love.” – Jonathon Colman (Content Strategist at Facebook)
A successful career in marketing requires all these tools.
I plan to utilize these tools within my degree to best bridge the gap between corporate and consumer.
Reason to Listen (our book calls this Establishing Credibility):
In the modern world of digital marketing and direct to consumer delivery it would seem like companies should be better able to identify the desires of the customers and accommodate their needs.
However, as noted in a Forbes article “The Need To …show more content…

One possible career option is Marketing Management.
This field has a strong job outlook with great growth and wage potential.
According to the Bureau of labor statistics,as of may 2016 the median annual wage for marketing managers was 131,180 with a projected growth higher than the average at 10%
The field continues to have a positive job outlook as marketing management campaigns continue to be essential part in maintaining and expanding companies market share and promoting new products
Another aspect of marketing management is it’s balance in focus between profit maximization and ensuring customer satisfaction
The primary job of Marketing managers is to estimate demand, develop pricing strategies, monitor trends, and negotiate advertising contracts.
Yet equally important they work alongside public relations/ product development staff and initiating studies to better understand …show more content…

In data from the Bureau of Labor statistics civic / religious/non-profit organizations the average annual salary is 99,200 and is more customer service based
Copartitavly when working for technical/professional service industries the average annual saller was 133,700 as of 2016, and requires a stronger knowledge of business and finance.
Transition: Now that we’ve explored some of the career possibilities, I would like to touch on the skills required to be successful in the field.
Again, a career in marketing requires a balance between technical skills and communication skills
While a typical marketing degree requires a Bachelor's degree and a lot of work experience their are some technical skills that are important to the field Understanding and utilizing technology both for market analysis and digital analysis purposes are some of those skills.
According to Onet online the top 5 technological skills include skill in using: Analytical software, CMR software, Business intelligence and date software, EPR software, and Database user interface query

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