Availability Heuristic By Kendra Cherry: Article Analysis

435 Words2 Pages
Availability heuristic, defined by Kendra Cherry, is a mental shortcut that depends on immediate examples that come to a given person's mind when thinking of a specific topic, idea, way or decision (Cherry, 2016). The availability heuristic used the notion that if something can be recalled, it must be important, or at least more important than another solutions which are not as likely to recall. An example Cherry stated in her article says that people who recently read an article about job losses, will start to think that they will lose their job as well (Cherry, 2016). Therefore, they make new opinions that are persuaded to use that latest news. One example of this comes to mind with my mom. She is a lover of the beach and the ocean, however