BI-Lo's Vision Statement

I. Business Overview/Current Grand Strategy: BI-LO’s vision statement is to have a vendor base that is a reflection of the communities in which it serves, to exceed the needs and expectations of customers, suppliers and shareholders by providing goods and services that meet their quality and service level requirements at competitive costs. BI-LO’s mission is to recognize the competitive advantage that supplier diversity brings to the company. Their goal is to develop beneficial, long term and successful partnerships with minority and women owned business, maximize procurement opportunities, and reinvest in the communities it serve
Grand Strategy:
- BI-LO’s grand strategy is growth. Sales for calendar year 2012 were $9.9B and totaled $10.3B during 2013. Currently BI-LO’s headquarters’ is located in Jacksonville, Florida, owning over 700 stores, 63,000 employees, located within North and South Carolina, Alabama, Florida, Georgia, Louisiana, Tennessee, and Mississippi. BI-LO’s also owns Winn-Dixie and operates under a Dallas-based company called Lone Star Holdings. BI-LO’s was founded in 1961 and it original headquarters was in Greenville, SC. Their current motto is “Combine and conquer.” The acquisition of Winn-Dixie increased adeptness by combining resources, such as supply

The program includes fuel perks based on consumer purchases. When shoppers spend $50 in qualifying groceries, they earn $.03 plus savings per gallon of gas, up to 20 gallons, within a 30 day window. Some items, referred to as “blue tag” receive bonus fuel perks. The initial program included discounts on gasoline from local gas companies. The program now expands to BP and Shell. Wal-Mart and Publix’s do not offer a similar program, making the program a competitive advantage for BI-LO’s. Other savings programs include weekly ad, price lock, meal deal, e-coupons, and double coupons, which is not all