ipl-logo

BUSI 330: Company Analysis Assignment

626 Words3 Pages

Marketing Plan: Company Analysis Assignment. Jordan Poe School of Business, Liberty University BUSI 330: Principles of Marketing Professor Henegar July 8, 2024 Marketing Plan: Company Analysis Assignment Executive Summary The “Dismantled” Handheld Water Purifier is an innovative, portable device designed to turn any kind of contaminated water into safe, purified drinking water. This groundbreaking product addresses the global need for clean drinking water, providing a reliable solution for individuals in both developed and developing regions. Our goal is to enable Dasani’s strong brand reputation and Coca-Cola’s broad distribution network to make this product widely available and accessible. Company Description The name of the Fortune …show more content…

In addition to this line of products is the all new Dasanified Handheld Water Purifier. Dasani, a brand under Coca-Cola, is known for its high-quality bottled water. The introduction of the Dasanified Handheld Water Purifier aligns with our commitment to sustainability and innovation, addressing the critical issue of water scarcity and safety worldwide. Strategic Plan and Focus Market Analysis The target market includes adventure enthusiasts, travelers, disaster relief agencies, and residents in areas with poor water quality. The global water purifier market is projected to reach USD 45.3 billion by 2027. Current trends indicate an increasing awareness of waterborne diseases, rising demand for portable water purifiers, and advancements in purification technology. Product Development The Dasanified Handheld Water Purifier features a compact design, lightweight construction, user-friendly interface, advanced filtration technology, and long battery life. We plan to collaborate with leading water purification experts and invest in cutting-edge filtration technology to ensure maximum efficiency and reliability. Mission: To provide safe, clean drinking water to everyone, everywhere, by developing innovative, portable water purification solutions …show more content…

Core Competency Dasani’s core competency lies in its strong brand reputation, extensive distribution network, and expertise in water purification. Backed by Coca-Cola’s resources and commitment to innovation, Dasani is well-positioned to lead the portable water purifier market. Sustainable Competitive Advantage: Dasani’s established reputation for quality and safety gives it a significant edge over competitors. Leveraging Coca-Cola’s global distribution channels ensures wide availability and accessibility. Continuous investment in research and development to enhance the product’s effectiveness and user experience. Aligning the product with Coca-Cola’s sustainability initiatives fosters consumer loyalty and trust. Marketing Strategy Highlighting the product’s reliability, portability, and ease of use in marketing materials. Utilize social media, influencer partnerships, and online advertising to reach tech-savvy consumers and adventure enthusiasts. Collaborate with NGOs, disaster relief organizations, and outdoor adventure brands to promote the product. Place the product in outdoor equipment stores, travel shops, and online marketplaces. The Dasanified Handheld Water Purifier is poised to revolutionize the way people access clean

Show More
Related

Gowanus Canal Case Study

863 Words | 4 Pages

One of the most difficult challenges that faces our society about water pollution is cleaning after a body of water have been contaminated. Our design team aimed to design a sufficient water filter that would improve the water quality in a body of water have been contaminated. An ideal body of water should be contaminant free, with a high potential Hydrogen (pH) and Nitrogen Dioxide (DO) level. Low pH and DO level which could cause health hazards to individuals who used the water as a drinking water. 2.

Read More

Bottled Water Matters

275 Words | 2 Pages

Not only is bottled water extremely regulated, but it is also a viable source of hydration for individuals in times of need; therefore one like myself once again disagree with Annie Leonard’s position against bottled water with evidence provided by IBWA. In the article, “Bottled Water Matters,” IBWA had shown the viability of bottled water through their statement, “ Bottled water companies respond with efficiency and speed with regard to provide bottled water in coordination with emergency relief operations.” This statement clearly demonstrates how bottled water can be very essential and lifesaving in times of need. For example, in a disaster like an earthquake, buildings, including tap faucets, would be demolish by the forces of nature.

Read More

Compare And Contrast Coca Cola And Ruth's Chris

446 Words | 2 Pages

Finally, the use of the market development model is evident by the fact that Coca Cola is the world’s most recognized brand. Coca Cola, unlike Ruth’s Chris, enters into markets that are undeveloped. They provide a highly commoditized product for a very low price. This allows them to have a larger geographical footprint than Ruth’s Chris.

Read More

Coca Cola Ethos Pathos Logos

1064 Words | 5 Pages

Coca-Cola already has a high level of consumer trust, and its new campaign will make it easier to grow that trust. Coca-Cola already has the required reputation. However, we can see how they use ethos to appeal to the audience in this commercial. They make an outstanding effort to deliver things in a really clear way. They used to use an old bottle instead of a new can to demonstrate how long they had been in business.

Read More

Munsonville Business Environment

1599 Words | 7 Pages

This product can be made successful by me with support and the proper market research, segmentation and targeting. The main objective of this marketing plan is to provide healthy water for customers through better market research & targeting. (Murphy, K. M., 1989). Market research

Read More

Argument Description Essay

627 Words | 3 Pages

Around the globe every minute a child dies because of water-related disease, Women spend hours walking to collect water, it has been estimated 1 in 9 people lack access to safe water, hospital bed spaces are occupied majorly people related to water-borne diseases. Clean water is essential for both mental and physical development. Lead in tap water causes many birth defects. Thousands of contaminants are present in tap water which are even poisonous. For every spent on water and sanitation there is a double return to the economic.

Read More

Nile River Dbq Essay

548 Words | 3 Pages

Water from the Nile River is immensely toxic or unhealthy, but when but through cleaning systems like a filter can change that. The very scarce but clean water can provide the proper nutrients to defeat and prevent waterborne

Read More

Bottled Water Argument Analysis

626 Words | 3 Pages

The average disposable bottle of water has come under heavy criticism as of late. Many articles such as Nicole Cotroneo’s article in The New York Times, “Movement Against Bottled Water Gains Municipal Adherents,” Annie Gentile’s “Mayors Push Benefits of Cities’ Tap Water” for American City & Country, and “New Study Finds Fault With Some Bottled Waters; Tap Water a Better Bet,” in Environmental Nutrition give their stances on why the disposable water bottles should get the can, or better yet, the recycle bin. In these three articles, the argument against disposable bottled water is posed, as it is believed that water bottles create unnecessary production costs, environmental damage, and threaten safety and health. According to Cotroneo and Gentile, bottles of water have become increasingly costly for customers to purchase and to produce and distribute by using energies such as fuel.

Read More

Westward Expansion Roles

928 Words | 4 Pages

They made a pipe system for clean drinking water to supply

Read More

Deportations Under The Obama Administration

407 Words | 2 Pages

Under our current president, deportations of illegal aliens are said to have increased drastically since he stepped into office in 2009. The deportations under the Obama administration is believed to have passed numbers as high as two million in a single four year term. These numbers are greater then the previous presidents' deportation numbers in both of his terms, eight years. Mr. Obama's numbers at the surface look astonishing, he has even proclaimed himself as the " deporter-in-chief ", and at first glance at the facts no individual can really argue with these numbers. But if you search further into the facts it will be found that most of the deportations under the Obama administration occur very close the American Mexico border, actually

Read More

Holland America Line Case Study

1794 Words | 8 Pages

These systems used a combination of screening, maceration, biodigestion, ultrafiltration, and ultraviolet light to clean wastewater to a much higher standard than conventional ways. HAL, as a whole

Read More

Why Is Bottled Water Better Than Tap Water

1895 Words | 8 Pages

This is especially the opinion and suggestion of all bottling companies. According to Doria (2006), the convenience associated with the bottled water is because bottled water is portable. In addition, Doria (2006) notes that bottled water is always available and can be bought in any destination. A company like Nestle sells water in almost all countries. Besides, as indicated by Arnold & Larsen (2006), there is a general perception that the tap water goes under thorough purification before the actual packaging.

Read More

Bottled Water Persuasive Speech

1004 Words | 5 Pages

Introduction Many people believe that bottled water is more preferred because it´s easier to use, it´s easier to get, and because in cases like natural disasters, it can sometimes be the only option for water to stay hydrated. But this is completely misleading, because bottled water is just more of a job for people, and the environment. Which is why bottled water is a deceitful way of getting water, because it cost more, it is causing pollution and toxins that are a safety concern, and most of all, because when you think about it, it is a completely illogical, which is why it should be banned from North Shore Middle and Entrepreneurial school. Save money People who have bought plastic water bottles think that they don't cost as much, and

Read More

Coca Cola Demand Curve

1041 Words | 5 Pages

The more a product is found desirable the more likely will the person buy it. Effective advertising and positioning attracts customers. The brand equity of Coca cola is very high and it has established an emotional connect with consumers. Coca Colas brand slogan “Open happiness” has successfully positioned the brand as a global icon of happiness. Such connects are very important in order to persuade a consumer into buying the brand.

Read More

Coca Cola Product Differentiation Strategy

785 Words | 4 Pages

This aims at developing a deeper consumer desire for the brand, thus giving people more reason to purchase Coke- Cola products instead of competing brands. This is the essence of differentiation. Coca-Cola having an 'action orientation', instead of waiting for change to happen it is at the leading edge, driving action forward. This product differentiation strategy has created global value, brand loyalty, non-price competitor as well as no perceived

Read More

More about BUSI 330: Company Analysis Assignment

Open Document