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Munsonville Business Environment

1599 Words7 Pages

Business environment and marketing research Introduction The report is based on building marketing plan related to the Water Bottle Company known as (WBC) of Munsonville, NH. This company have hired me to prepare marketing plan for creating a successful business model. The company wants to sell crystal-clear granite filtered mountain water at the right market. My is to make this product successful and launch in the market with support of better marketing strategies. This product can be made successful by me with support and the proper market research, segmentation and targeting. The main objective of this marketing plan is to provide healthy water for customers through better market research & targeting. (Murphy, K. M., 1989). Market research …show more content…

The primary method of research would be including the techniques which are explained below: Surveys: surveys can be conducted in the local markets of Munsonville by investing time and money in collecting samples with the support of the questionnaires from larger groups of customers. Focus groups: in particular groups where the customers who have been targeted from different demographics segments responses can be collected by the market researchers of (WBC) of Munsonville. (Soberman, D., 2005). Interviews: interviews can be conducted by the market researchers to know about buying behavior and motives associated with the water bottles. Secondary research can also be conducted with support census based records of Munsonville, internet, libraries used by WBC to grow its business in an effective manner. Data mining can be done being a consultant of this company by extracting the right kind of raw data and converting it into meaningful information for implementing effective strategies to boost up sales of products and reduce the cost of …show more content…

The appropriate market segmentation processes help in understanding about taste and preferences of consumers so that more products can be sold in the market with more profit margins. Market segmentation is required for WBC because it will help in effective selling and distribution process of water bottles. It will support WBC to effectively launch marketing strategies for achieving long-term goals and understand the behavior of the customers. It will support in segmenting the market, target audiences through better identification, analyze needs of customers and link marketing strategies with different segments of

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