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BUSI/520 Promotion Of The Apple Watch

983 Words4 Pages

Running head: MMGP on Apple Watch The Apple Watch Nadine Stlouis Liberty University BUSI 520 Promotion is about letting the potential consumers make aware of the product in order to motivate them to purchase the product or service (Solomon et.al, 2012). Promotion of any apple product is a big task and the Apple watch unveiling done at an international scale by Tim cook CEO of Apple Company in USA earlier in September 2014(Times, 2014). Apple uses social media to gain attention of consumers and their much detailed video available on youtube shows every minute specification of the watch. The key takeaways from their promotion strategy are that the company shows the value added by product to the lives of individuals by making the …show more content…

The concept of smart watches has recently been introduced in the market already with companies such as LG, Motorola, Samsung and many more and now Apple which has also sailed in the same boat. The slightly late entry of Apple smart watch into the market was a great challenge to prove itself in the market. I have suggested some measures that can be made within the product that will help us enhance our market share and help diversify the product. The proposition would be to extend the product line downwards so it is more affordable to the masses. Some of the challenges mentioned in the report with the product related to late entry in market, high price of product, proportion of market that can be expected to use the new product and challenges related to compatibility, however the product might be able to overcome these challenges with its superior functional characteristic and applications, but effort must be made to make the product to be used by the masses that can lead people to gain confidence in Apple products and become loyal customers in the

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