Barefoot & Beautiful Executive Summary

and more people are on the internet and have access to shop. Kids are even able to access the internet much easier than they could have back in 2012. By being an online store it is more attractive to the eye of parents because they are always on the go. A lot of the time they don’t have time to go to the store and shop. Having an online store allows the kids to pick out what they like and then the parents can decide if they want to buy it or not. This will save the customer’s time.

Segmentation, Targeting, and Differentiation Strategy When it comes to gender-related segments, Barefoot & Beautiful’s main target is young girls. It is a very gender specific store that only needs to tailor to what girls would like to wear. Another important

We could even spilt it up a bit and segment the girls into two categories. One would be for the younger elementary girls and then one for the older middle schoolers. Another segmentation of my online store would be relating to the customers behavior. For example, around the holiday season we would sell more clothes that are red and green. After we have figured out how we would like to segment the market we need to figure out how to target them and who. Since Barefoot & Beautiful is only online we would use niche marketing. We would choose one marketing segment and focus on drawing them to our store. Since we are an online store we would need to target web users exclusively, but that are also young girls because that’s who our clothes are for. When it comes to differentiating ourselves from the competition we would focus on our uniqueness as an online store and what we bring to the market that others don’t. We would use the approach of site atmospherics. Since we

When having a new brand, it is very important to have a name that is catchy, easy to read/write and easy to remember. It should also go with what you are trying to sell. With Barefoot & Beautiful it gives an image of young, carefree children and beautiful gives the image that we sell nice clothes. We also want to have the image that we sell good quality clothes so it is important in that our website shows the customers that we only sell the best fabrics out there for their children. By having good, speedy service can also show the customer that we care and that we have the best products. Price also shows what the quality of the product will be. If it is a higher price is it more likely that it will be a higher quality product. We also understand that price can be a big factor in the customer’s decision whether or not to buy from us. But like I said before, the more you pay the more you will get from your product. At Barefoot & Beautiful we are an eco-friendly store, therefore we sell fabrics that are not harmful to the environment or to the person wearing them, because of this our clothes will run a little more on the expensive side, but nothing outrageous. By being an online store it says the buyer a lot of time and money. First of all the internet is open all the time so customers can shop whenever they would like too. Second, they don’t have to get in their car and