Beauty Cosmetics In The 1940s

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Given the state of our nation during the 1940s when WWII was occurring, it may seem trivial to talk about the usage of beauty cosmetics. However, the 1940s offered some of the most beloved and iconic looks that we still see inspirations from till this day. Women were playing a pivotal role in the war effort, and where women went, apparently beauty had to follow as well. Therefore, I decided to do my final project on makeup in the 1940s because it wasn’t just an era where the vintage pin up style became a staple amongst makeup looks, it was a time where women were working jobs that were traditionally male dominated while still having to uphold the ideal image of how a woman should look. When this project was introduced, my partner and I both