Ben And Jerry's Mission Statement

Ben and Jerry’s Homemade Holdings Inc. was founded in 1978 by two school friends: Ben Cohen and Jerry Greenfield. The two friends did not have the best of luck in college and led them to take a course on how to make ice cream in 1977 at Pennsylvania State University. In 1978 with an initial investment of $12,000, they opened a small ice cream parlor in what used to be a gas station in Burlington, Vermont (About Ben & Jerry's). When their popularity later grew, they started to pack their ice cream in pints and later franchises started opening up in different towns across the state of Vermont. In 1985, their factory opened which was open to the public and allowed customers to see behind the scenes how the ice cream was being made. Fast forward

Their product mission is “to make, distribute and sell the finest quality all-natural ice cream…promote business practices that respect the Earth and the Environment” (Unilever PLC). Their economic mission is “to operate the Company on a sustainable financial basis of profitable growth…expanding opportunities for development and career growth for our employees” (Unilever PLC). Finally, their social mission is “to operate the company in a war that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life locally, nationally, and internationally” (Unilever

Some of the causes include “Artificial Growth Hormone? Not in Our Ice Cream,” “Take a Stand for Children,” and “Rock the Vote.” The “Artificial Growth Hormone? Not in Our Ice Cream” cause in 1989 came out against recombinant bovine growth hormone as it had a large impact on family farming. The “Take a Stand for Children Cause” in 1992 was when they joined in a campaign to help children have the basic needs. The “Rock the Vote” cause in 2004 was when Ben and Jerry’s had a free cone day in order to entice individuals to come out and register to vote in which they got over eleven thousand people to participate in the event and it ended up being the biggest registration day in history of Rock the