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Urban Outfitters Mission Statement

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Founded in 1970, Urban Outfitters is a lifestyle retailer. (Forbes, n.d.) Urban sells many products ranging from clothing to home décor. (Urban Outfitters, n.d.) However, they are best known for their selection of young adult clothing. The company's head office is in Philadelphia, PA. There are 23,000 employees at UO (Forbes, n.d.). My team members and I chose Urban Outfitters. We chose this brand because of its familiarity. We are familiar with the brand and their products. Urban Outfitters describes itself as, “Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity, and cultural understanding.” (Urban Outfitters, n.d.) The brand's vision is about inspiring customers. They use their products to invoke creativity. Urban Outfitters is centered around meeting the customer's needs. Zip recruiter states Urban Outfitters’ mission is, “The goal for our brands is to build a strong emotional bond with the customer. To do this we must build lifestyle environments that appeal emotionally and offer fashion-correct products on a timely basis. Our customers are …show more content…

Over the years, they have been embroiled in many scandals. One of the biggest ethical issues is Urban Outfitters' sustainability. Critics believe that Urban Outfitters lacks transparency when it comes to its sustainability efforts. (Maddie Dockrill, 2022) (How Sustainable Is Urban Outfitters? 2021) (Urban Outfitters - Sustainability Facts, Rating, Goals, n.d.). Although, the fast fashion retailer is taking steps to be sustainable. It is unknown how they are being sustainable. Urban only uses a small number of sustainable materials. (Urban Outfitters - Sustainability Facts, Rating, Goals, n.d.) Critics believe UO should be using more sustainable materials. To tackle this issue, UO has dedicated a website page to its sustainable practices. (Our Impact, n.d.) This is a step in the right

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History Originally an entrepreneur class project, Urban Outfitters is a lifestyle and apparel retailer founded by Richard Hayne and Scott Belair in Philadelphia, Pennsylvania, in 1970. Urban Outfitters' mission is to "create unique retail experiences with an eye toward creativity and a singular focus on pleasing our customer" (Urban Outfitters, Inc.). Urban Outfitters offers products ranging from women's and men's apparel to home goods and beauty. Many of the products offered are exclusive to Urban Outfitters and are “designed internally and in collaboration with third-party brands” (Urban Outfitters, Inc.). Urban Outfitters is a Brick-n-Click retailer with 263 stores across North America and Europe.

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At its early beginnings, A&F had been an outfitter of sporting goods and rugged apparel, but also a place where individuals could learn skills and get involved in the community. Since 1960, the company encountered continued financial losses until The Limited purchased it in 1988, when Michael Jeffries became president and chief executive of A&T launching the trademark slogan “casual luxury”, new style of Abercrombie. • Strengths: The A&F company strengths stand, firstly, in its strong brand portfolio. The retailer managed four brands: A&F, Abercrombie, Hollister Company and Ruehl, which make them able to target a population from 7 to 35 years old.

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For instance, the world population is aging (OECD, 2013a), therefore, changes in demographic may be dangerous to solely teenage-oriented apparel firms based on the fact that competition for that segment is gradually diminishing (e.g. Coneen by design ltd). Nevertheless, these could be an opportunity for open and more flexible existing fashion retailers. Nowadays, customers are demanding for convenient shopping experience due to limited time in accessing or going to the market in person. Therefore, fashion or clothing firms with quality and easy to navigate web page will attract more customer (Chaturvedi, Martich, Ruwadi & Ulker, 2013).

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