Patagonia Mission Statement

In 1971, Yvon Chouinard founded Patagonia as a manufacturer of outdoor sporting apparel. The company has undoubtedly incorporated green elements into almost every nook of its activities, including human resource management through fair labor practices, research, and developmental tasks to reduce environmental harm. The company depicts its mission statement when new products are manufactured: "Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis." The company practices and strictly follows this statement and delivers on its promises. In addition, organizational policies are applied to benefit the community through environmental and labor initiatives (Schillmann, 2020).

Although they have a non-traditional website layout for e-commerce, their customer base is satisfied with these innovative marketing methods since the strategies impact sustainability (O'Rourke and Strand. 2017).

The company has designed a multifaceted way to coordinate supply and demand on a global scale by restructuring its business technology with a new enterprise resource planning (ERP) system (Annual Benefit Corporation Report, FY 2013). In addition, the company worked with technology companies like Microsoft Gold Certified Partner Sunrise Technologies to develop the Microsoft Dynamics AX 2009 (Annual Benefit Corporation Report, FY 2013). For example, since the company replaced its congested arcade systems with a single ERP model, it could generate a uniform view of all its business information and transactions (O'Rourke and Strand. 2017). As a result, all finances, products, inventory, planning, supply and demand management, forecasting and channel management were in one module for easy coordination (Annual Benefit Corporation Report, FY

For example, their "don't buy this jacket" ad implied that there is a significant environmental cost to even just making one different jacket. So the company took a chance to promote its position by taking out a full-page ad detailing the ecological expenses of one of its top-selling jackets and asking customers to reconsider their purchases. Furthermore, a couple of years later, Patagonia's "Responsible Economy campaign" further established the company's stance on purchasing responsibly. This campaign backed up its belief that over-production and consumption give way to global environmental